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SEO

PDP Discoverability: SEO that wins in Search, Shopping & LLMs

Based on a presentation “PDP Discoverability in 2026: Technical SEO that Wins in Search, Shopping & LLMs” by Amanda Beales,... more

Getting Seen, Cited and Shared

Based on a presentation “Getting Brands Seen, Cited and Shared: Using Data Led Digital PR to Win in Search and... more

Complete list of SEO conferences in 2026

We have just updated our list of ecommerce + SEO conferences and events to attend in 2026.If you’d like to... more

Maximising the click: the two-way relationship between SEO & UX

SEO and UX were once two completely separate disciplines: one focused on keyword optimisation, crawling and indexing, the other focused... more

Measuring AI Overviews Impact: What our data reveals about the shifting search landscape

When AI Overviews officially rolled out across the EU, we knew measuring its impact through third-party means would be complex,... more

How can ecommerce sites implement SEO-friendly faceted navigation without hurting crawl efficiency or creating index bloat?

Disclaimer: This is an extended, in-depth version of an article originally published on SEJ, expanding on the concepts in more... more

Masterclass: Optimising Salesforce Commerce Cloud (SFCC) Sites for SEO: Part 3 – Manual and Rule-Based On-Page SEO Implementation

In Part 1 of our guide on optimising Salesforce Commerce Cloud (SFCC) sites for SEO, we explored the essential aspects... more

Masterclass: Optimising Salesforce Commerce Cloud (SFCC) Sites for SEO: Part 2 -Website Crawling & Redirect Tools

In Part 1 of our guide on optimising Salesforce Commerce Cloud (SFCC) sites for SEO, we explored the essential aspects... more

Masterclass: Optimising Salesforce Commerce Cloud (SFCC) Sites for SEO: Part 1 – Hostnames & URL Structure

Salesforce commerce cloud (SFCC) is a commonly used, cloud-based platform for eCommerce sites, be it large, small, B2C or even... more

Key Predictions for Sportswear Ecommerce: SEO and Content Marketing Trends for 2025

As the sportswear and athleisure markets continue to evolve, brands and retailers are presented with new opportunities to leverage changing... more