Skip to main content

SEO

ASICS GEL-NIMBUS 28 product page showing product data an AI agent would use, including surface, cushioning, heel drop, weight, support and UK size availability

What your product data needs to say to an AI agent

We’ve previously covered why product data matters for discovery across organic, paid, and AI search. But the story doesn’t end... more ➔

Why your product data is costing you visibility, and what to do about it

Although optimising for AI search is getting a lot of attention at the moment, there is a major opportunity that... more ➔

PDP Discoverability: SEO that wins in Search, Shopping & LLMs

Based on a presentation “PDP Discoverability in 2026: Technical SEO that Wins in Search, Shopping & LLMs” by Amanda Beales,... more ➔

Getting Seen, Cited and Shared

Based on a presentation “Getting Brands Seen, Cited and Shared: Using Data Led Digital PR to Win in Search and... more ➔

Complete list of SEO conferences in 2026

We have just updated our list of ecommerce + SEO conferences and events to attend in 2026.If you’d like to... more ➔

Maximising the click: the two-way relationship between SEO & UX

SEO and UX were once two completely separate disciplines: one focused on keyword optimisation, crawling and indexing, the other focused... more ➔

Measuring AI Overviews Impact: What our data reveals about the shifting search landscape

When AI Overviews officially rolled out across the EU, we knew measuring its impact through third-party means would be complex,... more ➔

How can ecommerce sites implement SEO-friendly faceted navigation without hurting crawl efficiency or creating index bloat?

Disclaimer: This is an extended, in-depth version of an article originally published on SEJ, expanding on the concepts in more... more ➔

Masterclass: Optimising Salesforce Commerce Cloud (SFCC) Sites for SEO: Part 3 – Manual and Rule-Based On-Page SEO Implementation

In Part 1 of our guide on optimising Salesforce Commerce Cloud (SFCC) sites for SEO, we explored the essential aspects... more ➔

Masterclass: Optimising Salesforce Commerce Cloud (SFCC) Sites for SEO: Part 2 -Website Crawling & Redirect Tools

In Part 1 of our guide on optimising Salesforce Commerce Cloud (SFCC) sites for SEO, we explored the essential aspects... more ➔