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UK Search Awards

Measuring Content Marketing

The challenge for content marketing is what is it worth? The answer is that there is always a way to... more

Removing disavow file

Removing disavow file test = 37.31% increase in organic traffic

You may remember, but following a number of recommendations at Pubcon 2016, I decided to run an experiment to see... more

Ultimate guide to securing Google answer boxes

Ultimate guide to securing Google answer boxes

Want to increase the click-through rate to your site by 100%? Not a bad proposition right? This is why you... more

84 Things we learned at Pubcon 2016

84 things we learned at Pubcon

Last week, Chelsea, Irma, Sam, Raphael, Nicole, Marion and I, headed to Las Vegas for Pubcon: We’re always keen to keep... more

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30 ways to make your content marketing REALLY work

We all know that content marketing is hugely competitive, and that we’re always fighting a battle to stand out from... more

kevin Gibbons presenting a talk on SEO

25 things you need to know about local SEO

I find the challenge with local search marketing is that you need to put yourself into the shoes of the... more

Direct_Traffic

5 steps to configure Google Analytics to measure the value of content

This post was written for the BrightonSEO magazine to support the presentation I did on The Secrets of Newsworthy Content.... more

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10 in-house tips for getting content marketing & SEO buy-in

Internally, November is the time of year when everyone is looking forward to their new year budgets. No matter what... more

earned-owned-paid media

Make content the centre of your earned, owned and paid strategy

Despite content frequently being looked at as the answer, that doesn’t mean that it’s always the first solution for your... more

G = Google

Ultimate Google manual penguin penalty link removal guide

Where do you start with a post penguin backlink clean up with a new client who spent most of last... more