We’re the SEO and content marketing agency for brands anticipating the
We’re in the business of navigating people.
Creativity & Insight|
TO YOUR BRAND
SEO, Content Creation & Digital PR_
Driven by creativity and insight we create authority content that performs.
AIM BIG START SMALL
The Future of Search|
– We identify opportunities that we know will deliver you significantly more meaningful impact._
Delivering short-term impact, building into long-term success
Where we're going, we won't need web sites
See The Impact|
We’ve helped some amazing brands, across industries, reach the next level.
Boosting car hire organic transactions by 19%
& traffic by 37.8%
Expedia Case Study
We identified car hire as a key opportunity for Expedia to improve their organic search performance.
What we did
– We analysed the marketplace vs key competitors to understand where the customer search demand was and identify 500 priority keyword targets. – We updated 650 pages with improved on-page optimisation, around our top target keywords. – We applied a further 90,000 new meta descriptions and 3,000 new title tags on-site and technical SEO recommendations within car hire. – We built a targeted content hub and created 60 pieces of initial content in order to attract visitors at the awareness and consideration stages of the customer journey, generating targeted digital PR coverage with further monthly content now published.
– Transactions YoY uplift of 19% in organic transactions – Traffic delivering an uplift of 37.8% in organic search traffic. Average Expedia categories have grown by 14% in YoY organic traffic. This means car hire has outperformed the rest of the site by 170% – Rankings improved rankings for 1,721 keywords - across all 3,013 tracked car hire keywords, we have increased rankings by 5.8 positions since Jan 2017. All targeted around attracting potential car hire customers. In addition to this, our top target term “car hire” has increased from #8 to #3 in Google UK.
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