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Making sure you send the right signals

Organic performance
growth framework

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Expect seasoned experience of what it takes to get results.

We apply continuous pressure on the key organic growth drivers (technical SEO, on-site content, and link reputation) to improve your organic performance.

1
Think

We have a strategy-driven approach to driving organic growth.

We’ll create an organic growth strategy to help you understand where you are, where to go and create a prioritised plan on how to get there.

Focus is fundamental. As your performance partner, we help you take a long-term strategic view to organic growth; helping you to understand exactly where improvements can be made as well and finding and prioritising opportunities you can immediately capitalise on.

What’s covered:

– Competitive landscape analysis
– Benchmarking
– KPIs setting
– Organic search revenue analysis
– Discovery strategy workshop

Where are you now?

We’ll analyse the market, understand whose winning and why.

If you’re market leader we’ll put together a plan to protect and grow into new opportunities. If you’re chasing, we’ll identity the best way to close the gap.

Where are you going?

Before you invest in SEO, you need to know the size of the opportunity. We’ll help you to forecast this and understand the value of realising your potential.

We will analyse top revenue driving product and category pages, in order to prioritise by value.

How will we make it?

We’ll review your strengths and weaknesses vs competitors to put together a clear plan of attack. The biggest ranking factor is doing. First you need to make sure you’re pointing in the right direction, but once we have a clear strategy it’s all about execution and continual improvement.

2
Plan

We’ll assign a team of specialists to work with you, aligned on achieving your goals.

Following our strategy work, we take the insights and actions to turn into a clear roadmap to work together with you on achieving success.

We’ll provide project and account management and create a plan to achieve short term impact and long term success.

What’s covered

-Seasonalised roadmap development
-Resourcing
-Account management

Roadmap

Our team will create a roadmap and resourcing plan, based upon our strategy work. This will prioritise our efforts by value and seasonality to ensure it has maximum impact to driving results.

Assign a specialist team

Each of our clients are assigned a specialist pod, consisting of:

  • SEO strategist
  • SEO analyst
  • Project manager

Clear communication

Our project managers will set up with frequent weekly communication and strategic quarterly business reviews to ensure we are meeting your goals and requirements.

3
Do

We apply continuous pressure on the key organic growth drivers

Once we have our strategy and plan, we move into delivery to apply continuous pressure on the key 3 organic growth drivers.

We prioritise our efforts by value, to ensure that this is aligned with clear KPIs and business objectives.

What’s covered

-Technical SEO auditing
-SEO consultancy
-CMS migrations/replatforming
-Content strategy (auditing + gap analysis)

Technical SEO:

We’ll prioritise, find and fix any on-site SEO issues and work with you to maximise the organic performance and accessibility of your site; how search engines crawl, index, and rank it.

We help ecommerce brands to best optimise their CMS platforms (such as SFCC, Shopify Plus and Magento), and support migrations where required.

Content strategy + production: ​​

We create a content strategy, by 1) auditing existing content, 2) providing gap analysis against key competitors, and 3) creating a seasonalised content roadmap.

We have a network of expert copywriters and proofreaders, who write high quality content multilingually.

Link reputation:

We’ll work together with you and your PR team to ensure we maximise coverage and SEO value to strengthen your backlink profile vs key competitors.

Our approach is to create authority branded content to help you rank better for top of funnel awareness searches, earn quality coverage, brand awareness and make more sales.

4
Measure

Delivering organic search growth and business ROI

We provide on-going measurement for each of clients in order to demonstrate our progress against initial forecasts.

This will include measurement against:

  1. Key business objectives: organic revenue
  2. Market insights: organic visibility vs key competitors
  3. SEO performance metrics: flagging key issues + opportunities to improve

What’s covered

-Performance reporting dashboards
-Analytics attribution software
-Shared SEO software tools / tracking and measurement

Business level reporting:

We provide Google Data Studio dashboards to all of our clients. These are always on, to show progress from a board level (revenue) perspective, down to SEO performance metrics.

Alongside this, we provide a full monthly report to give our insights on progress to-date.

Market insights + attribution: ​​

We work with a number of third party SEO tools, in order to benchmark, track and measure performance against key competitors in the market.

We also partner with attribution software providers to help measure the effectiveness of organic search as a channel within the overall marketing mix.

QBRs:

We’ll run a quarterly business review with you. This is to involve senior stakeholders, where we will demonstrate progress against our business objectives, share market insights and openly deliver feedback on our work to-date, future plans and any developments + key events on the brand side.