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How to handle faceted navigation for search engines

Filters and faceted navigation are one of the most intuitive ways for visitors to your eCommerce website to narrow down... more

Introducing Re:commerce – our 1-day SEO conference

We’re delighted to announce that on 10th March next year, we are running a 1-day eCommerce SEO conference in London!... more

How to Analyse Brand & Non-Brand Organic Traffic

Reporting on organic traffic is one of the most fundamental metrics in SEO. It is one of the key indicators... more

How To Optimise Your Website For International SEO

If you have a website and want to attract a global audience or just enter a foreign market, it’s highly... more

Top Holiday SEO Tips: Black Friday, Cyber Monday & Christmas

“Holiday” planning is a never-ending story for me, so it’s no  surprise that I picked this topic for my autumn... more

eCommerce Category Pages: What, Why & How?

There’s no doubt that our online shopping habits differ significantly from how we spend in-store. Customers visiting bricks and mortar... more

SEO at (Almost) Every Stage Of The Customer Value Journey

SEO is a vital marketing channel for any eCommerce company. Whether you’re just starting out and are trying to attract... more

Tips for Leveraging Content in eCommerce

When it comes to eCommerce, using content beyond category and product pages as part of your SEO strategy is in... more

How I Started Speaking at SEO Conferences (True Story)

  How Did This Exciting Journey Start? Conferences I Have Spoken At So Far What’s On My Agenda For the... more

The changemakers of SEO

I was sitting in a meeting room with the technology and digital category judges for the 2022 Women of the... more