Blog

An introduction to Google Analytics 4 (GA4) – What are the new features?

The time has come for us to say goodbye to Google Analytics 3 (AKA Universal Analytics) and welcome in the... more ➔

6+ reasons to read ecommerce news, and where to find it

As an eCommerce retailer (or like me, someone who works with one or more), there are several important reasons to... more ➔

All speaker presentations from the Re:commerce conference 2023

In March 2023 we hosted our first ever eCommerce SEO conference – Re:commerce. We invited the best and brightest minds... more ➔

How to find SEO quick-wins in Google Search Console: low CTR% keywords

SEO is a long-won strategy, with gains happening over years. However there are some great quick-wins you can pick off... more ➔

How to approach content strategy for ecommerce

In March 2023 I delivered my first in-person talk at our inaugural conference, Re:commerce. It (like this blog post) was... more ➔

Unleashing the power of social media SEO: top tips for ecommerce brands

Social media and SEO are normally seen as integral parts of any ecommerce business’s Digital Marketing strategy. They are powerful... more ➔

How to prioritise your content strategy by value

Developing a successful content strategy requires more than just creating high-quality content. It’s essential to prioritise the content that will... more ➔

KPMG: 2023 UK retail sector trends & forecast

At the start of March, Paul Martin (Global Retail Lead & UK Head of Retail at KPMG) kindly joined me... more ➔

Content writing tips For ecommerce brands

Over time, Google, and other search engines have provided increased visibility for websites that offer their users ‘valuable’ or ‘good’... more ➔

A complete guide to optimising your website architecture for SEO

Your website architecture should be an essential part of your technical SEO strategy. Whether you’re working in-house or agency side,... more ➔