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Product Page SEO: Top Tips for the Beauty Industry

With today’s digital technology, it has never been easier to search, access product information and make online purchases. Therefore, every business has the opportunity to display its products online.

The online market for beauty products is fiercely competitive, with cosmetics alone representing almost $14 billion in sales in 2023. Breaking into this market is undoubtedly tough. But with the help of SEO, it is possible for any brand, even small startups.

The beauty industry is highly competitive, making it challenging to gain visibility in search. But by improving the SEO of your website, you can significantly boost your visibility and drive a significant volume of organic traffic to your range of beauty products. To achieve organic visibility, you should make sure that product pages are optimised for search engines so that they can be found in the search results.

In this article, we will share strategies for improving your product page in the beauty industry, focusing on SEO content and technical factors.

Why is SEO important for product pages?

SEO for Beauty eCommerce: Everything You Need to Know

In the busy world of beauty eCommerce, where a multitude of brands are constantly vying for attention, mastering SEO has become imperative for any beauty retailer looking to stand out and grow their ecommerce revenue.

Whether you’re a seasoned beauty retailer or just starting your eCommerce journey, this guide will equip you with the knowledge and tools needed to navigate the ever-changing SEO landscape, and set your brand up for success.

Keyword research

The keyword research process is a vital part of working with any industry, but in a vertical like beauty where the product range is so diverse and the questions people have seemingly-infinite, it becomes even more important.

Performing good keyword research is about more than just finding some high-volume search terms –

10 tried and tested Google Chrome extensions for SEO in 2023

Google Chrome still dominates the browser market share worldwide, with over 63% of users using it across desktop devices as their leading browser of choice. This also makes it the most popular browser among SEO professionals, who have a wide variety of SEO tools, extensions, and plugins installed to help them conduct SEO more efficiently and effectively.

Fun Fact: In June 2023, Chrome’s browser market share dropped to a 7-year all-time low of just above 61%. I believe this has a lot to do with Bing’s positioning as the pioneer in AI search engines, which is powered by GPT-4 integrated into their search results.

Here are some Google Chrome extensions for SEO that I have tried and tested practically for hundreds of hours in my SEO career. I highly recommend checking them out.

1. Detailed SEO Extension

This all-in-one SEO extension for Google Chrome provides SEO-related insights at the click of a button for any website you’re currently visiting. It includes:

Displaying title tags, meta descriptions, meta robots tags, canonicals, etc.
Headings, including all H1, H2, H3, etc., and links to robots.txt and sitemaps.xml.
The ability to download all images.
The ability to download all links.
Useful shortcuts in the Advanced tab to external tools/platforms for insights.

My favorite feature is the Schema tab, which allows you to: a) Act as a Schema checker with an easy interface for review (although I wish it could also act as a Schema validator). b) Act as an Hreflang checker/viewer and validator, providing status codes and return tag status for all the hreflangs annotated within the extension and on the same page load.

Images Credit: Detailed &

7 simple steps for conducting international keyword research

As your business grows, it’s natural to set your sights on new international markets. Selling your products abroad introduces you to a whole new set of potential customers, and maybe even a new language to navigate. For us marketers, this brings up quite a few hurdles! From an SEO perspective, you have to execute a brand-new organic strategy that caters to this entirely different audience, language and culture. It might seem a bit intimidating at first! But having helped several of our clients expand into foreign markets, I can assure you it’s not as daunting as you might think.

At the foundation of every SEO strategy lies keyphrase research. This vital step allows you to delve into the minds of potential customers, understanding precisely what they’re searching for. This insight then guides the creation of content and landing pages that align with users’

Local SEO for ecommerce brands

If you’re looking for ways to drive highly targeted, high-converting traffic to your ecommerce site, Local SEO is definitely something you should consider.
Local SEO offers significant opportunities for ecommerce businesses because it can help build visibility in a particular geographic region as people search online for items they need or want.

This post will offer insights and advice into why local SEO is so important, provide actionable strategies that will ensure success with a local SEO strategy, and give tips that will help drive maximum impact from every effort you put into targeting customers in specific locations.

What is local SEO?

Google’s latest changes to FAQ results and How-To updates

In today’s digital landscape, where online visibility can make or break a business, the interplay between search engine visibility and user experience holds paramount importance for ecommerce businesses and websites alike. The ability to connect with potential customers and users hinges on the ease with which they can access relevant information. As search engines continually evolve to refine their algorithms and offer more user-centric results, it’s crucial for businesses to adapt and optimise their content accordingly. In line with this, Google’s recent update pertaining to Frequently Asked Questions (FAQs) and How-To content has brought about a transformative shift in how information is presented on the search engine results pages (SERPs).

Understanding Google’s FAQs and How-To Update

Previous updates revolved around optimising structured data markup—a vital component in helping search engines comprehend the context of web content. By revamping the handling of FAQs and How-To content through structured data, Google aimed to enhance the quality of search results. This, in turn, enabled users to make informed decisions more efficiently and with greater confidence.

Google virtual try-on – what is it, and how does it affect SEO?

We’ve unpacked everything you need to know about virtual try-on (VTO) and what it means for SEO, as well as our recommendations on what you can do to optimise your product listings so that your site doesn’t suffer the consequences.

Where to network with other ecommerce SEOs in 2023 and 2024 – the UK edition

Working in-house as an ecommerce SEO can sometimes feel a bit isolating, as many of us know after our own careers on the client-side! If you’re in a large internal digital marketing team, this may not be the case, but if you’re in a smaller department, it’s always good to stay more connected to the wider industry outside your office doors.

This is mostly possible through networking opportunities, which we’re going to cover in this blog post.

Why networking is helpful in SEO

Whether you’re in-house, or agency-side (like us!) networking is always a helpful tool. There are a handful of reasons why, such as:

General opportunities: meet new people, make connections, and build relationships. These connections can lead to job opportunities, business partnerships, collaborations, and other avenues for personal and professional growth.

Knowledge sharing: through networking, you can learn from others’

How to build an ecommerce content calendar

Introduction to Ecommerce content calendars

In the fast-paced world of ecommerce, strategic and well-planned content can make all the difference in driving engagement, attracting customers, and ultimately boosting sales. An ecommerce content calendar serves as your roadmap, guiding you through the complex world of content creation and distribution. It’s a powerful tool that allows you to organise, schedule, and align your content efforts with your business goals and target audiences. By taking a proactive approach and developing a content calendar, you gain the ability to consistently deliver valuable and relevant content to your customers, enhancing their experience, building brand loyalty, and driving conversions.

In this article, we will explore the power of an ecommerce content calendar and its benefits, and provide practical insights to help you build a successful content strategy that aids your business’ growth.

What is NOT going to change in SEO?

A lot has changed in the world of SEO in just the last six months. The future is exciting, a little scary and has many unknowns.

The only constant we can be sure of is change. You have to be continually experimenting, innovating and improving, because what got you here won’t get you there…

I really like this comment from Jeff Bezos:

“I do get asked, quite frequently: ‘what’s gonna change in the next 10 years? I rarely get asked…what’s not going to change? The answer to that question can allow you to organize your activities. You can work on those things with the confidence to know that all the energy you put into them today is still going to pay dividends in the years to come.”

Category: Blog