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In Search of the Answers

Google Search Bar Glitch

Featured snippets – is Google “Feeling Lucky”? What to know

Could search results ever be stripped down to a box revealing just a single answer?  Could Google offer the ultimate... more ➔

UK Search Awards

Measuring Content Marketing

The challenge for content marketing is what is it worth? The answer is that there is always a way to... more ➔

Removing disavow file

Removing disavow file test = 37.31% increase in organic traffic

You may remember, but following a number of recommendations at Pubcon 2016, I decided to run an experiment to see... more ➔

Social Media Content Ideation

8 tips to improve your social media content as a business

Here at Re:signal, we really love social media. It’s enabled us to grow our agency, expand our network and showcase... more ➔

Virtual Reality

Is virtual reality (VR) the future of content marketing?

I have a confession. Until recently I hadn’t really given virtual reality too much thought… Sure it looks like a... more ➔

84 Things we learned at Pubcon 2016

84 things we learned at Pubcon

Last week, Chelsea, Irma, Sam, Raphael, Nicole, Marion and I, headed to Las Vegas for Pubcon: We’re always keen to keep... more ➔

Arrows going up

30 ways to make your content marketing REALLY work

We all know that content marketing is hugely competitive, and that we’re always fighting a battle to stand out from... more ➔

Kevin Gibbons speaking at London SES

I run an agency but spend less than 10% of my time on marketing

“Kev, how can you still consider yourself an MARKETER? When was the last time you actually did any MARKETING for... more ➔

can't miss

The "can’t miss" content marketing strategy

Content marketing is hard. Actually, let me clarify that a bit…GREAT content marketing is hard! One of the biggest reasons... more ➔

The marble copy of Michelangelo's David in the Piazza della Signoria, in Florence, Italy.

Was Michelangelo the greatest content marketer of all time?

I recently spent a long weekend in Rome. While I was there, I was surrounded by art, by masterpieces. Creativity... more ➔