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Kevin Gibbons

CEO, Co-founder

Kevin Gibbons is founder and CEO of Re:signal – a strategy-driven SEO and content marketing agency in London. 

Winner of 15x UK/EU Search Awards, he was named search personality of the year at the UK Search Awards (2018) and listed in BIMA’s top 100 people shaping the digital industry (CEO and leaders category) in 2019. 

He has helped to grow Re:signal into a fast growth digital marketing agency, as recognised by Deloitte Fast 50 UK & EMEA (2017) and the FT 1000 fastest growing companies in Europe (2018). Working with clients including Expedia, Auto Trader, Pottery Barn and Deloitte. 

Kevin has spoken at over 100 events internationally over the last 10 years, including; Search Marketing Expo (SMX), Pubcon, ClickZ / SES, BrightonSEO, SAScon, State of Search, Reykjavik Internet Marketing Conference (RIMC), Content Marketing Association (CMA), Performance Marketing Insights, SEMCamp and many more… 

Columnist writer at Econsultancy, Search Engine Watch, The Drum, Fast Company and Search Engine Land. Judge at US / MENA Search Awards, The Drum Content Awards and DADI Awards. 

Kevin’s presentations can be found on Slideshare.

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Kevin Gibbons

Kevin Gibbons wins UK Search Awards Personality of the Year

Last week, I had the absolute honour of being named 2018 search personality of the year at the UK Search Awards!

This is a fantastic industry, that I’ve made many true friendships from, and feel very lucky to be a part of / give back to.

It meant a lot to receive the award on the night from Jim Banks, who I’ve known for a number of years and have worked with in the past:

Kevin Gibbons wins Search Personality of the Year from Re:signal on Vimeo.

This is the first individual award I’ve won, but in many ways it still feels like a team one, as there’s no way I could have won this alone.

I wanted to take this chance to say thank you to, the:

  1. Judges –
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Kevin Gibbons

BlueGlass London becomes Re:signal

Today marks the start of a new chapter for us, as we launch our new brand, Re:signal.

Our aim

Over the last year in particular, we’ve been working hard at trying to innovate and improve our SEO and content marketing offering, thinking not just about what is working today, but also where things are going tomorrow…

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Kevin Gibbons

Is voice really the future of search?

The prediction by Comscore that 50% of searches will be made through voice by 2020 has been widely reported.

Whether it gets there in this timeframe or not, the growth stats to-date are undeniable: 13% of US households owned a smart speaker in 2017, with a further 53m devices expected to be shipped in 2018.

Where are we now?

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Kevin Gibbons

Featured snippets – is Google “Feeling Lucky”? 4 Questions they need to answer

Could search results ever be stripped down to a box revealing just a single answer? 

Could Google offer the ultimate user experience without ten blue links to plough through? Just the answer in a clearly marked box.

It’s more than just an idle question. Last week Google ran an experiment getting back single answer pages. This was later confirmed by Danny Sullivan (now Google’s public liaison of search), stating the project has concentrated on queries around local time, conversion of units and calculations.

Because we only are experimenting with that for local time, unit conversion &

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Virtual Reality
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Kevin Gibbons

Is virtual reality (VR) the future of content marketing?

I have a confession. Until recently I hadn’t really given virtual reality too much thought…

Sure it looks like a lot of fun for gamers, but for marketers? Surely not!

The novelty will wear off and it will never catch on for a mainstream audience…

vr-pucon-robert-scoble

Then I saw Robert Scoble talk about virtual reality (VR) at Pubcon last month, which for me was a real eye-opener.

This really got me thinking about what virtual reality means for the future of content marketing…

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