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Kevin Gibbons

CEO, Co-founder

Kevin Gibbons is founder and CEO of Re:signal – a strategy-driven SEO and content marketing agency in London. 

Winner of 15x UK/EU Search Awards, he was named search personality of the year at the UK Search Awards (2018) and listed in BIMA’s top 100 people shaping the digital industry (CEO and leaders category) in 2019. 

He has helped to grow Re:signal into a fast growth digital marketing agency, as recognised by Deloitte Fast 50 UK & EMEA (2017) and the FT 1000 fastest growing companies in Europe (2018). Working with clients including Expedia, Auto Trader, Pottery Barn and Deloitte. 

Kevin has spoken at over 100 events internationally over the last 10 years, including; Search Marketing Expo (SMX), Pubcon, ClickZ / SES, BrightonSEO, SAScon, State of Search, Reykjavik Internet Marketing Conference (RIMC), Content Marketing Association (CMA), Performance Marketing Insights, SEMCamp and many more… 

Columnist writer at Econsultancy, Search Engine Watch, The Drum, Fast Company and Search Engine Land. Judge at US / MENA Search Awards, The Drum Content Awards and DADI Awards. 

Kevin’s presentations can be found on Slideshare.

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Kevin Gibbons

Is voice really the future of search?

The prediction by Comscore that 50% of searches will be made through voice by 2020 has been widely reported.

Whether it gets there in this timeframe or not, the growth stats to-date are undeniable: 13% of US households owned a smart speaker in 2017, with a further 53m devices expected to be shipped in 2018.

Where are we now?

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Kevin Gibbons

Featured snippets – is Google “Feeling Lucky”? 4 Questions they need to answer

Could search results ever be stripped down to a box revealing just a single answer? 

Could Google offer the ultimate user experience without ten blue links to plough through? Just the answer in a clearly marked box.

It’s more than just an idle question. Last week Google ran an experiment getting back single answer pages. This was later confirmed by Danny Sullivan (now Google’s public liaison of search), stating the project has concentrated on queries around local time, conversion of units and calculations.

Because we only are experimenting with that for local time, unit conversion &

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Virtual Reality
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Kevin Gibbons

Is virtual reality (VR) the future of content marketing?

I have a confession. Until recently I hadn’t really given virtual reality too much thought…

Sure it looks like a lot of fun for gamers, but for marketers? Surely not!

The novelty will wear off and it will never catch on for a mainstream audience…

vr-pucon-robert-scoble

Then I saw Robert Scoble talk about virtual reality (VR) at Pubcon last month, which for me was a real eye-opener.

This really got me thinking about what virtual reality means for the future of content marketing…

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Kevin Gibbons

84 things we learned at Pubcon

Last week, myself, Irma, Sam, Raphael, Nicole, Marion and Chelsea headed to Las Vegas for Pubcon:

BlueGlass Pubcon 2016

We’re always keen to keep ahead of the game, and I’ve always found US conferences a really useful way of keeping up-to-date with all things SEO and content marketing. For this reason, it was great to be able to go back to Pubcon with a bigger team, as it’s hugely important for our team to keep learning, innovating, networking and improving…

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Kevin Gibbons

30 ways to make your content marketing REALLY work

We all know that content marketing is hugely competitive, and that we’re always fighting a battle to stand out from the crowd.

I’ve listed 30 tips and ideas that I’ve found help when it comes to making your content marketing really get results:

1) Define what content marketing success looks like

For example:

  • You have a strategy aligned with your business goals, with a clear plan on how to achieve them…
  • You produce creative content which your audience loves and attracts more of the ‘right kind’ of prospects (those who buy!)
  • You earn outstanding coverage from publishers, media and social influencers
  • You continually increase online revenue via organic search and other channels, to acquire new customers and retain existing ones

You need to understand where you are, where to go &

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Kevin Gibbons

The "can’t miss" content marketing strategy

Can't Miss Marketing

Content marketing is hard.

Actually, let me clarify that a bit…GREAT content marketing is hard!

One of the biggest reasons why it’s so hard nowadays is that there are just SO many choices. Every single day, I see blog posts, columns, tweets and updates telling me the million different things that I HAVE TO BE DOING…

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