Kevin Gibbons is founder of Re:signal – a strategy-driven ecommerce SEO agency, driving organic search growth for winning brands.
Winner of 80x+ UK/EU/Global Search Awards, he was named search personality of the year at the UK Search Awards (2018) and listed in BIMA’s top 100 people shaping the digital industry (CEO and leaders category) in 2019.
He has helped to grow Re:signal into a fast growth digital marketing agency, as recognised by Deloitte Fast 50 UK & EMEA (2017) and the FT 1000 fastest growing companies in Europe (2018). Working with clients including Under Armour, Expedia and ASICS.
Kevin has spoken at over 100 events internationally over the last 10 years, including; Search Marketing Expo (SMX), Pubcon, ClickZ / SES, BrightonSEO, SAScon, State of Search, Reykjavik Internet Marketing Conference (RIMC), Content Marketing Association (CMA), Performance Marketing Insights, SEMCamp and many more…
Columnist writer at Econsultancy, Search Engine Watch, The Drum, Fast Company and Search Engine Land. Judge at US / MENA Search Awards, The Drum Content Awards and DADI Awards.
Re:signal team is thrilled to have won Best SEO Campaign with WorldRemit at the UK Search Awards 2019.
Congratulations to @re_signal &
We’re delighted to have won both Best Small SEO Agency and Best Use of Search in Finance at the European Search Awards last week.
The UK and European Search Awards are hugely competitive and to be shortlisted alone is an honour to be in the top tier. We’re very proud of the work our team has put in to win both of these awards, taking us to the grand total of 15x Search Awards wins!
Last week, I had the absolute honour of being named 2018 search personality of the year at the UK Search Awards!
This is a fantastic industry, that I’ve made many true friendships from, and feel very lucky to be a part of / give back to.
It meant a lot to receive the award on the night from Jim Banks, who I’ve known for a number of years and have worked with in the past:
Kevin Gibbons wins Search Personality of the Year from Re:signal on Vimeo.
This is the first individual award I’ve won, but in many ways it still feels like a team one, as there’s no way I could have won this alone.
I wanted to take this chance to say thank you to, the:
Today marks the start of a new chapter for us, as we launch our new brand, Re:signal.
Our aim
Over the last year in particular, we’ve been working hard at trying to innovate and improve our SEO and content marketing offering, thinking not just about what is working today, but also where things are going tomorrow…
I’ve spent a lot of time personally researching the future of search, and it’s become clear that human behaviours are shifting.
The days of 10 blue links and purely desktop results are long gone. The days of mobile, apps, featured snippets/knowledge graph and voice search are here right now, and the trends show this is the new norm.
As search behaviours shift, our thinking needs to adapt. We need to make sure our clients are the best answer to a query, irrespective of the device or platform, whenever or wherever it’s being used.
Why rebrand?
The prediction by Comscore that 50% of searches will be made through voice by 2020 has been widely reported.
Whether it gets there in this timeframe or not, the growth stats to-date are undeniable: 13% of US households owned a smart speaker in 2017, with a further 53 m devices expected to be shipped in 2018.
As voice becomes the dominant force in search and people spend more time consuming content via social media, the future for the humble home page looks very bleak.
If comScore is correct and half of all searches by 2020 are made via voice, a crucial question arises: will we still need websites?
Could search results ever be stripped down to a box revealing just a single answer?
Could Google offer the ultimate user experience without ten blue links to plough through?
At Re:signal, we’ve put a lot of work into defining, protecting and communicating our culture and in the spirit of transparency, we have decided to make our company culture book completely public:
In the early days, we didn’t need this –
The answer is that there is always a way to measure impacts if you plan ahead, have specific KPIs and have time allocated to dive deep into the data. Earlier this year I was lucky enough to speak at SEOCamp in Paris on the topic of measuring content marketing with my main topics covering the following points:
Another bonus section I included in my talk was around
You may remember, but following a number of recommendations at Pubcon 2016, I decided to run an experiment to see what would happen if I removed a disavow file from a previously penalised domain:
I've just deleted disavow file for experiment site which was previously hit by penguin penalty –
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