Ideation is an extremely important aspect of content creation and shouldn’t be overlooked.  Content ideas can come from a multitude of sources, your analytics software, Adwords data, keyword research, current affairs etc.  But the ideation phase shouldn’t be just restricted to your digital marketing, social or SEO team, you should be gathering ideas throughout your business and placing an emphasis on creating a content culture.

Sure, your digital marketing team may be doing a great job, but it could be that they are only creating content that they deem important, working in silos within your business.  Whereas, getting other people involved can create a whole host of new ideas that may have otherwise been missed, creating content that can overlap into email marketing, PR and offline.  This is not saying that your content is bad, it could be really good, but why settle for good when you could have great or amazing!?

With more than 1000 SEOs, content marketers and in-house digital marketers in attendance the content marketing show on Friday the 31st of May was a sell-out.  It brought together some of the top people within the industry to share their experiences and knowledge of content marketing.

The Sir Alex Ferguson’s way of Building the Best (Content) Team
Danny Denhard, VoucherCodes.co.uk
@dannydenhard
httpss://plus.google.com/112080127184383819662/posts

1. The team is the most important part when you’re picking content.
2. It is all about picking and having the right qualities.
3. You need a good goalkeeper in your team that is safe, has attention to detail, has great agility and protects the project.
4. You need a centre back in your team that communicates and leads the team from the front.
5. You need a Midfield workhorse in your team to do the ugly thing, to work for the team and get the best results out of you and your team.
6. You need an attacking midfield, the creative part of the team, who creates a system and communicates with people and drive the team forward in their own style.
7. You need at least one striker for every project, the PR and social media people.  These will go and get you the results that you need.
8. If you don’t have a natural born leader in your team you’re going to struggle to get the right results.
9. Know when to make substitutions in order to keep it fresh and to get the best out of your people.
10. You need a substitution bench with reliable people.
11. Squad rotation helps to keep it fresh.
12. Make the project last until the final whistle –

I spent last week in Tampa at the BlueGlassX conference. Upon returning from BlueGlass LA earlier this year, I said it was the best conference I’d ever been to, so I knew what to expect this time. BlueGlass LA was not only a great learning experience, but also was a pivotal point for me in deciding to join BlueGlass.

It  was great to see things from the other side by presenting at the event, and now being a part of BlueGlass. I really appreciate all of the hard work and planning that goes on behind the scenes.

I learned a lot during the event. There were some truly great actionable takeaways. Although there are already great recapposts, I wanted to share some of the most useful tips and soundbites I found tweetable during the event. Here are my 90 takeaway tips from BlueGlassX in the form of tweets:

Strategy

• There’s no longer a debate whether or not content works. Google has made it the only way to go. @GregBoser
• Chase quality not money. Quality, method, and patience pay off. @GregBoser
• I ask potential clients more questions than they ask me – it’s an equal interview @GregBoser
• @lauralippay: I love hearing @GregBoser talk about agency structure and processes and especially *thinking ahead.*
• Radio ads that tell people to ‘google you’ are genius. Not only do you show up #1, but you give Google signals that matter. @GregBoser
• Brand queries associate your business with your industry/keywords with Google. @GregBoser
• 85% of @copyblogger‘s sales process is done through content marketing. It’s the invisible sales process.
• Main problem with SEO industry is people just look two weeks ahead!