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In Search of the Answers

How-I-Got-An-80-Response-Rate-For-My-Top-Influencers-Outreach-Campaign2

How to find email addresses for your next outreach campaign

These blogger outreach approaches and handy tools will help you: save time at work establish valuable industry connections get your... more

kevin Gibbons presenting a talk on SEO

25 things you need to know about local SEO

I find the challenge with local search marketing is that you need to put yourself into the shoes of the... more

BlueGlass Winter Summit Program 2015

Alps, algos & après-ski: 4 days in the life of a Re:signaler

Last week, Re:signal and BlueGlass Zurich spent an exciting weekend together in Switzerland for the BlueGlass Winter Summit 2015. We... more

Direct_Traffic

5 steps to configure Google Analytics to measure the value of content

This post was written for the BrightonSEO magazine to support the presentation I did on The Secrets of Newsworthy Content.... more

how to make newsworthy content

How to create newsworthy content to secure publisher coverage

The concept of newsworthy content is one that every brand should be chasing. The phrase “great content” is a widely... more

Content marketing in challenging industries

9 ways to create engaging content in challenging industries

Here are nine takeaways from creating content for what are typically considered challenging or boring industries… 9 Ways to Create... more

5-stages-of-travel-content-marketing

Who’s creating the best travel content marketing?

What are the best examples you’ve seen for content marketing in travel? British Airways have been producing some incredible campaigns... more

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7 unexpected places to find content ideas in your business

Ideation is an extremely important aspect of content creation and shouldn’t be overlooked.  Content ideas can come from a multitude... more

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10 in-house tips for getting content marketing & SEO buy-in

Internally, November is the time of year when everyone is looking forward to their new year budgets. No matter what... more

earned-owned-paid media

Make content the centre of your earned, owned and paid strategy

Despite content frequently being looked at as the answer, that doesn’t mean that it’s always the first solution for your... more