Vivobarefoot – Exceeding our organic revenue target by 46%
The results we’ve achieved together with Vivobarefoot is award-winning…
Vivobarefoot is a footwear retailer with a difference, but they were experiencing a similar problem to a lot of ecommerce brands we speak to. They were spending the majority of their marketing budget on paid media, while not being able to leverage their strong brand recognition for sustainable organic revenue growth. It was time to re-set the balance.
The company came to us in the summer of 2024 to help ensure they had solid foundations and kickstart that organic growth.
Defining our goal
Re:signal was tasked with growing year-on-year organic traffic and revenue by 15% across an initial six month period (August 2024 to January 2025).
We had to reach Vivobarefoot’s target audience: health-conscious professionals concerned about foot wellbeing and who want to enjoy the benefits healthy feet can have on their lifestyle.
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ASICS – 20X increase in organic revenue since 2019
Recent Awards Won:
ASICS, one of the leading sports retailers in the world, approached Re:signal in December 2018 with a desire to generate an uplift in organic search traffic and revenue across European sites, following previous years of organic search decline and stagnation. Since we began working together, we’ve seen solid increases in both organic traffic and organic revenue thanks to a combination of optimising existing content and creating new engaging content for our target audience of new and experienced athletes.
Defining our goal
When ASICS first engaged our services back in 2019, the objective they set for us was to help them catch up with their European competitors that were outperforming them in terms of visibility, traffic and revenue.
Over the years this goal has remained consistent, with a laser-focus on continually driving continual organic growth, although our approach has had to adapt to rapidly evolving search trends—as well as broader business objectives.
Our most recent targets for the partnership were:
- 20% increase in organic revenue
- 30% increase in traffic to ASICS’
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FatFace – Increased organic revenue by 96%
Recent Awards Won:
FatFace is a British clothing and accessories retailer with over 200 retail locations across the UK and Ireland plus an eCommerce presence throughout North America.
Re:signal have worked with FatFace since December 2020, helping them transition from a retail brand with a small online footprint to a leader in the competitive world of fashion eCommerce across the UK and United States.
Defining our goal
We worked with Fatface to determine what our goal should be, to help them achieve their organic growth and revenue targets.
Together, we decided our main objective would be to drive an increase in organic visitors and revenue for a specific category within the website –
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Loop Earplugs – Increased organic revenue by 990%
Recent Award Wins:
Loop Earplugs is a global e-commerce brand, renowned for its innovation within the industry, and for creating sleek, durable, and high-quality earplugs. Referred to by Wired magazine as “Hearing protection that looks like jewellery” Loop Earplugs provides hearing protection to a wide range of customers, up until recently they have had a broad target audience. However, they wanted to move into a more specific area, targeting users with noise sensitivity issues, and neurodiversity (ADHD, Autism, etc.).
Loop Earplugs has been a Re:signal client since June 2021, and we have provided a consistent stream of high-quality and actionable deliverables that have resulted in incredible organic results.
Defining our goal
Based on completing a thorough SEO technical audit, a performance review and a content gap analysis, we were able to uncover opportunities to increase organic performance.
Loop Earplugs are a fast-growing, ambitious brand, with a desire to massively scale-up. Together, we looked at the opportunities available and set the following targets:
- To grow Loop’s organic revenue to 20% split of total revenue
- To grow organic traffic 3X
New process, new challenges
To achieve our goals, we developed a comprehensive strategy designed to attract awareness, consideration and conversion traffic following Loop’s expansion of their target audience.
- We successfully implemented optimised canonicalisation –
» Read more about: Loop Earplugs – Increased organic revenue by 990% »
OKA – Increased organic search revenue by 109%
OKA is a top British furniture and home accessories retailer. In 2015, OKA and Re:signal (at the time called Blueglass!) joined forces to kickstart the companies online growth strategy!
Defining our goal
Our first step was to complete an audit and analysis of OKA’s SEO processes, and the opportunities that existed for growth and optimisation.
This led us to a clear goal:
Increase organic search revenue.
New process, new challenges
To deliver this, we needed to get creative. We designed an innovative content creation and SEO optimisation strategy to achieve our aim.
- Prioritised SEO strategy by value – focusing on new customer acquisition for interior/outdoor furniture, whilst providing existing customers with information on new designs, and inspirations.
- Worked backwards from revenue target – taking
the organic search conversion rate, we determined the
new search traffic levels we needed to reach. - We targeted search terms that would bring in a sufficient amount of traffic to meet the identified target traffic.
- Content creation – we created a production, publish and outreach calendar for each quarter. This allowed us to have the content written, published and promoted as the seasonality started.
- With the target keyword categories, individual keywords and landing pages we were able to improve rankings.
The Business Impact
We had two main highlights in our time working with OKA:
- Since working together we achieved our aim of increasing organic search revenue for OKA, we exceeded our targets and managed to boost this by 109.42%
- We won Best Use of Search in Retail at the 2016 UK Search Awards.
Increase in organic search revenue
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“The Re:signal team is very imaginative and good at conjuring up innovative ideas that have had an impressive impact on our search visibility and ultimately, revenue driven from organic search”
» Read more about: OKA – Increased organic search revenue by 109% »
Healthspan – Increased organic search revenue by 144%
Healthspan approached Re:signal seeking to improve their SEO performance. Their rankings had taken a huge hit as a result of Google’s Penguin algorithm, so they needed to vastly improve their search visibility. Moreover, Healthspan needed support with their content marketing strategy to increase the brand’s organic search performance.
Defining our goal
We started by working with Healthspan to understand their business goals, and how we could tailor a strategy to support them.
With this we in mind we set a primary objectives:
- To increase Healthspan’s YoY organic search revenue.
- To help Healthspan recover from the negative effects of the Penguin Update.
- Reduce Healthspan’s reliance on paid search spend.
New process, new challenges
In order to achieve our goals, we developed a solid digital content strategy. The overarching idea was to make high quality content that would build the Healthspan brand online. We would deliver this by creating a bespoke content hub centred around nutrition, supported by digital PR campaigns, and underpinned by SEO optimisation.
- We Successfully removed Google’s Penguin penalty to increase search visibility and market share. We were able to achieve this through link analysis, removal and lots of documentation to support our reconsideration requests.
- We set a clear SEO and content strategy around transactional category/product terms. In addition to this, we also built out a nutritional content hub to drive awareness traffic.
- We constructed a range of creative digital PR led campaigns supporting the Healthspan brand. Hiring nutritionists as writers to build up their profiles to showcase on authority publishers.
We built relationships with high quality publishers &
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Better Gyms – Increased YoY organic traffic by 131%
Better Gyms have grown significantly since beginning to work with Re:signal in 2014 – increasing from 115 sport and leisure centres to now over 250 across the UK.
Our role was to support their internal marketing team and enabling Better’s digital performance to reflect their fast growing business plans.
Defining our goal
To start with, we needed to work out the most effective and efficient changes we could implement, to grow Better’s visibility.
With this we in mind we set a primary objective:
To grow Better’s YoY organic traffic!
New process, new challenges
Our strategy revolved around optimising and creating content which would allow us to improve member retention, and increase Better’s market share vs their competitors.
We produced a clear SEO and content marketing strategy to catapult Better to the next level.
- We prioritised content strategy by value – we analysed PPC data to identify and optimise for the highest converting paid search keywords.
- We fixed technical SEO issues – we discovered a high number of duplicate content and indexing issues, which once reduced to a more manageable size helped us to ensure the quality of live pages was greatly improved.
- We improved the local SEO approach – we created a clear model to optimise for localised searches and leisure centres – building a process for future centres which were being frequently added. This included running SEO training workshops for leisure centre managers – to strengthen rankings further with the creation of unique and informative local content.
- We created content to strengthen online reputation – building authoritative content, published on leading health and fitness publishers to build awareness and reputation for Better at both a brand and local level.
The Business Impact
We were able to achieve some fantastic results:
- Organic traffic grew exponentially –
» Read more about: Better Gyms – Increased YoY organic traffic by 131% »
