Shortlisted for
Loop Earplugs is a global e-commerce brand, renowned for its innovation within the industry, and for creating sleek, durable, and high-quality earplugs. Referred to by Wired magazine as “Hearing protection that looks like jewellery” Loop Earplugs provides hearing protection to a wide range of customers, up until recently they have had a broad target audience. However, they wanted to move into a more specific area, targeting users with noise sensitivity issues, and neurodiversity (ADHD, Autism, etc.).
Loop Earplugs has been a Re:signal client since June 2021, and we have provided a consistent stream of high-quality and actionable deliverables that have resulted in incredible organic results.
Defining our goal
Based on completing a thorough SEO technical audit, a performance review and a content gap analysis, we were able to uncover opportunities to increase organic performance.
Loop Earplugs are a fast-growing, ambitious brand, with a desire to massively scale-up. Together, we looked at the opportunities available and set the following targets:
- To grow Loop’s organic revenue to 20% split of total revenue
- To grow organic traffic 3X
New process, new challenges
To achieve our goals, we developed a comprehensive strategy designed to attract awareness, consideration and conversion traffic following Loop’s expansion of their target audience.
- We successfully implemented optimised canonicalisation – Many of the pages on the website were either missing a canonical tag or the page included multiple canonicals. We designed new canonicals for each page to be implemented, and removed all duplicates.
- We reviewed the Loop Earplugs site internal linking opportunities and fixed any linking issues that could be enhanced for organic growth. We then highlighted any website pages that produced a high amount of organic revenue but received a low amount of internal links, reworking this to provide better linking.
- We identified existing content where SEO performance could be improved with updated content, and found content gaps where we targeted new keyword groups to drive additional traffic to the site.
- We executed a comprehensive technical SEO and link audit to further optimise visibility and customer UX generating targeted digital PR coverage with further monthly content.
Growth Delivered
1 – Opportunity analysis revealed huge growth potential!
2 – The optimised Loop Earplugs blog
The Business Impact
We managed to overachieve on our key targets and help Loop Earplugs continue their amazing growth!
- Organic revenue target = 20% split of total revenue – achieved 28.63% split
- Organic traffic growth = “massive scaling at approx 3x” – achieved 340.49% growth YoY.
