Could search results ever be stripped down to a box revealing just a single answer? 

Could Google offer the ultimate user experience without ten blue links to plough through?

The challenge for content marketing is what is it worth?

The answer is that there is always a way to measure impacts if you plan ahead, have specific KPIs and have time allocated to dive deep into the data. Earlier this year I was lucky enough to speak at SEOCamp in Paris on the topic of measuring content marketing with my main topics covering the following points:

1. Measuring links acquired in Majestic
2. Measuring changes in TrustFlow/CitationFlow
3. Measuring shares on social with BuzzSumo
4. Measuring estimated reach of your content in CoverageBook
5. Measuring referral traffic using Google Analytics
6. Measuring organic traffic using Google Analytics
7. Measuring uplift in impressions using Google Search Console
8. Measuring average rank uplift using Google Search Console
9. Measuring the number of search terms driving traffic to a page
10. Keyword ranking improvement in SEOmonitor
11. Automated measurement of content published in SEOmonitor

Another bonus section I included in my talk was around

1. Forecasting impact of content marketing
2. Calculating how much content you will need to produce?

You may remember, but following a number of recommendations at Pubcon 2016, I decided to run an experiment to see what would happen if I removed a disavow file from a previously penalised domain:

I've just deleted disavow file for experiment site which was previously hit by penguin penalty –

Last week, Chelsea, Irma, Sam, Raphael, Nicole, Marion and I, headed to Las Vegas for Pubcon:

We’re always keen to keep ahead of the game, and I’ve always found US conferences a really useful way of keeping up-to-date with all things SEO and content marketing. For this reason, it was great to be able to go back to Pubcon with a bigger team, as it’s hugely important for our team to keep learning, innovating, networking and improving…

We all know that content marketing is hugely competitive, and that we’re always fighting a battle to stand out from the crowd.

I’ve listed 30 tips and ideas that I’ve found help when it comes to making your content marketing really get results:

1) Define what content marketing success looks like

For example:

• You have a strategy aligned with your business goals, with a clear plan on how to achieve them…
• You produce creative content which your audience loves and attracts more of the ‘right kind’ of prospects (those who buy!)
• You earn outstanding coverage from publishers, media and social influencers
• You continually increase online revenue via organic search and other channels, to acquire new customers and retain existing ones

You need to understand where you are, where to go &