Last week, I spoke with Christian Möllerström (Partner at Precis Digital) on the topic of how to create an SEO strategy to take your organic performance to the next level.

https://youtu.be/_MeMB_sNynk

SEO strategy –

If you don’t know where you’re going, don’t complain about where you end up.

This is something a mentor of mine has told me a few times. It’s a lesson that applies equally to business, life and SEO. 

Let’s set the scene. We’ve all been there. That client meeting where you’ve done a great job;

You’ll struggle to find someone who believes more in the importance of a long-term SEO strategy than myself. Short-term spikes are great in the moment, but any of the results I’m most proud of working on are those which show steady growth against key business goals over a sustained period of time.

I’d always advocate a strategy-first approach and I’ve written before about how short-termism is killing marketing, however that doesn’t mean there’s no quick wins. 

SEO is a long-term investment, and often a leap of faith in what you’re doing now will pay-off further down the line. The key to success is alignment with your business objectives and the prioritisation of actions that are going to take you closer to achieving those goals. 

For that reason, it makes sense that you pick off the low hanging fruit early and it’s important to build trust and show meaningful progress that you’re climbing the mountain on the way to more ambitious goals. 

The aim should be for short term impact which builds into long term success. 

Given the impact of coronavirus, it’s more important than ever to ensure your SEO activity is working for you. I’ve spoken with a number of marketers recently, who share the view that now is a good time to either apply changes they wanted to for a while, or learn/apply new skills outside of their specialist skillset. 

I’ve collated 96 of my own SEO quick wins in the past, but that was 7 years ago and well overdue an update. To lend a helping hand, I leveraged the power of social media crowdsourcing to ask for peoples favourite SEO tips, so that we could share the best ones with you.

Without further ado, here they are:

1. Quick wins in SEO in tough times definitely means increasing sales not necessarily traffic. SEO for UX can help to increase conversion rates. For example, adding a sort by price to ecomm navigation and filters can help users sort the price they can currently afford. Halide Ebcinoglu
2. Page 2 poaching –

We ran a Zoom call this morning with 18x senior in-house SEOs, to discuss the impact of coronavirus to digital marketing. I wanted to share the common themes / insights to help everyone.

How does the Covid 19 pandemic impact business and what is the knock-on effect?