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SEO

Complete list of SEO conferences in 2026

We have just updated our list of ecommerce + SEO conferences and events to attend in 2026.If you’d like to... more

Maximising the click: the two-way relationship between SEO & UX

SEO and UX were once two completely separate disciplines: one focused on keyword optimisation, crawling and indexing, the other focused... more

Measuring AI Overviews Impact: What our data reveals about the shifting search landscape

When AI Overviews officially rolled out across the EU, we knew measuring its impact through third-party means would be complex,... more

How can ecommerce sites implement SEO-friendly faceted navigation without hurting crawl efficiency or creating index bloat?

Disclaimer: This is an extended, in-depth version of an article originally published on SEJ, expanding on the concepts in more... more

Masterclass: Optimising Salesforce Commerce Cloud (SFCC) Sites for SEO: Part 3 – Manual and Rule-Based On-Page SEO Implementation

In Part 1 of our guide on optimising Salesforce Commerce Cloud (SFCC) sites for SEO, we explored the essential aspects... more

Masterclass: Optimising Salesforce Commerce Cloud (SFCC) Sites for SEO: Part 2 -Website Crawling & Redirect Tools

In Part 1 of our guide on optimising Salesforce Commerce Cloud (SFCC) sites for SEO, we explored the essential aspects... more

Masterclass: Optimising Salesforce Commerce Cloud (SFCC) Sites for SEO: Part 1 – Hostnames & URL Structure

Salesforce commerce cloud (SFCC) is a commonly used, cloud-based platform for eCommerce sites, be it large, small, B2C or even... more

Key Predictions for Sportswear Ecommerce: SEO and Content Marketing Trends for 2025

As the sportswear and athleisure markets continue to evolve, brands and retailers are presented with new opportunities to leverage changing... more

Top 10 Key Learnings from Our Ecommerce Sportswear and Athleisurewear Report

The sportswear and athleisurewear industry is evolving rapidly, driven by shifts in consumer behaviour, technological advancements, and emerging trends. For... more

The Google Search API leak: What it actually means for your site

On Sunday 5th May 2024, API documents were leaked from Google’s Search division. Erfan Azimi, an SEO and founder of... more