Kevin Gibbons

CEO, Co-founder

Kevin Gibbons

Kevin Gibbons is founder of Re:signal – a strategy-driven ecommerce SEO agency, driving organic search growth for winning brands. 

Winner of 80x+ UK/EU/Global Search Awards, he was named search personality of the year at the UK Search Awards (2018) and listed in BIMA’s top 100 people shaping the digital industry (CEO and leaders category) in 2019. 

He has helped to grow Re:signal into a fast growth digital marketing agency, as recognised by Deloitte Fast 50 UK & EMEA (2017) and the FT 1000 fastest growing companies in Europe (2018). Working with clients including Under Armour, Expedia and ASICS. 

Kevin has spoken at over 100 events internationally over the last 10 years, including; Search Marketing Expo (SMX), Pubcon, ClickZ / SES, BrightonSEO, SAScon, State of Search, Reykjavik Internet Marketing Conference (RIMC), Content Marketing Association (CMA), Performance Marketing Insights, SEMCamp and many more… 

Columnist writer at Econsultancy, Search Engine Watch, The Drum, Fast Company and Search Engine Land. Judge at US / MENA Search Awards, The Drum Content Awards and DADI Awards. 

Kevin’s presentations can be found on Slideshare.

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Blog
Kevin Gibbons

What is NOT going to change in SEO?

A lot has changed in the world of SEO in just the last six months. The future is exciting, a little scary and has many unknowns. 

The only constant we can be sure of is change. You have to be continually experimenting, innovating and improving, because what got you here won’t get you there… 

I really like this comment from Jeff Bezos:

“I do get asked, quite frequently: ‘what’s gonna change in the next 10 years?

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June 29th, 2023 No Comments
Coffee cup on a newspaper
Blog
Kevin Gibbons

6+ reasons to read ecommerce news, and where to find it

As an eCommerce retailer (or like me, someone who works with one or more), there are several important reasons to spend some time each day finding out what’s happening in the wider market. Without fail, every morning I will spend around 15 minutes scanning my favourite online eCommerce news sources.

I share anything important with my SEO colleagues, clients and (when I’m feeling particularly generous) industry peers.

Now that I’m in such a good routine, I thought I’d share my reasons for keeping myself and my team up to date with eCommerce news, and I’ll even show you where to find the best online news sources for eCommerce retailers.

Reasons to read eCommerce news

First up, why even bother reading the news?

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May 22nd, 2023 No Comments
Blog
Kevin Gibbons

How to prioritise your content strategy by value

 Developing a successful content strategy requires more than just creating high-quality content. It’s essential to prioritise the content that will provide the most value to your audience and your business. But with so many types of content to choose from, it can be difficult to know where to start. By focusing on value, you can ensure that your content strategy is optimised for success. In this article, we’ll explore how to prioritise your content strategy by value, including identifying your goals, understanding your audience, and creating a plan that aligns with your business objectives. Whether you’re a seasoned content marketer or just getting started, these tips will help you develop a content strategy that drives results.

What is a Content Strategy?

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April 25th, 2023 No Comments
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Kevin Gibbons

KPMG: 2023 UK retail sector trends & forecast

At the start of March, Paul Martin (Global Retail Lead & UK Head of Retail at KPMG) kindly joined me for a video interview to talk about the trends of the UK retail sector since we last discussed the topic in early 2022. In this interview, Paul and I looked back at how the UK retail sector fared in 2022, amid a number of unique market challenges. We also discussed the main category movements witnessed so far in 2023, and provided a forecast for the next 12 months of trading!

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March 30th, 2023 No Comments
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Kevin Gibbons

Introducing Re:commerce – our 1-day SEO conference

We’re delighted to announce that on 10th March next year, we are running a 1-day eCommerce SEO conference in London!

This will be hosted at the stunning Ham Yard Hotel, and we’ve been working very hard to secure what is an incredible line-up of 15 speakers, 5 breakout session leaders, 4 moderators, 1 emcee and a partridge in a pear tree…

I genuinely believe we’ve curated the conference line-up of our dreams, and we’re very proud to share this with you.

Keynote speakers:

  • Rory Sutherland: I first saw Rory speak live at an A4U Affiliate Marketing event about 12 years ago. I’m showing my age a little here… At the time, it was the best talk I’ve even seen live, he was captivating. It still hasn’t been topped yet!
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December 8th, 2022 No Comments
Blog
Kevin Gibbons

Sustainability in eCommerce fashion retail: the uneasy balance

A few weeks ago I was speaking with a pal who works in the eCommerce team at a well-known online and high street fashion retailer in the UK. They shared with me some of the steps the brand has taken to move towards being a more sustainable company.

Everything they shared were really admirable things, such as improvements to sourcing materials, production, shipping, etc. But despite this, they’re too nervous to incorporate any of these changes into their SEO content strategy.

You’re probably wondering why this is. And the answer is really to do with public relations (PR);

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September 26th, 2022 No Comments
What makes a Great RFP?
Blog
Kevin Gibbons

[Template] What Makes a Great SEO RFP or Brief?

This is a topic which I feel agencies and brands alike are perhaps never the biggest fan of, but it can play an important role, especially for larger enterprises, in order to select the best partner to help support your objectives. 

What is an SEO RFP?

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August 15th, 2022 No Comments
eCommerce Update 2022 - Winners & Losers
Blog
Kevin Gibbons

2022 update: winners & losers in eCommerce SEO

We’ve just updated our eCommerce SEO Report based on Sistrix organic visibility data, showing which brands have seen visibility changes in 2022, and providing a look back at how industry trends and challenges have impacted the market over the last 12 months.

I recently interviewed Paul Martin from KPMG to discuss the market movement and industry trends we have seen so far in 2022.  It’s been fascinating to see how the sector has had to navigate through a huge range of obstacles, including geopolitical and macroeconomic. pressures, supply chain problems, and the cost-efficiency agenda. During this time we’ve seen lots of fluctuation in the visibility within a number of categories. We’ve picked out some eye-catching insights below.

 

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July 10th, 2022 No Comments
Blog
Kevin Gibbons

KPMG: 2022 UK retail sector trends & forecast

Last week, Paul Martin, Global Retail Lead & UK Head of Retail at KPMG kindly joined me for a video interview to talk about the trends of the retail sector since we last discussed this in 2020, what’s to come in 2022 and where we should be focusing our attention/efforts in order to be successful.

Kevin Gibbons and Paul Martin Interview 2022 eCommerce

Key themes retailers need to focus on: 

1: Geopolitical implications and COVID-19 impact

  • COVID-19 is still affecting large parts of the world, especially Asia –
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July 5th, 2022 No Comments
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