All the talks and takeaways from Re:commerce 2026, in one place.
15th May 2026 · Ham Yard Hotel, London
Missed Re:commerce 2026? Catch up here.
On 15th May 2026, marketers from eCommerce brands joined us at Ham Yard Hotel in London for a day of talks and roundtables.
If you couldn’t make it, or want to rewatch a session, the sizzle reel, the recorded talks and our write-ups are all below.
Photos from the day
Read the write-ups
5 Key Themes from Re:commerce 2026
What we took away from the day’s talks, in five themes.
PDP Discoverability: SEO that wins in Search, Shopping & LLMs
Amanda Beales’ talk on getting product pages found in Search, Shopping and AI tools.
Getting Seen, Cited and Shared
Emily Salt’s talk on using data-led digital PR to get brands mentioned in search and AI answers.
Watch the talks
Rory Sutherland
Vice Chairman, Ogilvy UK
Marketing Isn’t a Department: Rory argued that marketing judged only on spreadsheet metrics misses much of what works, and made the case for bringing behavioural economics and psychology into strategy.
Dennis Goedegebuure
Co-founder, Fancard
Why Some Marketers Never Start Over: Drawing on 25 years of marketing at eBay, Airbnb and Fanatics, Dennis shared seven lessons on building data systems so a team’s knowledge carries over from one campaign to the next.
Dr. Lauren Ingram
Founder, Next Big Thing
How to Drive Robot Word of Mouth: Marketing in the Era of AI Search: Lauren covered the basics of Generative Engine Optimisation (GEO): how to build an online presence that makes AI search tools and LLMs more likely to recommend your products.
Dan Truman
Managing Director, Duga Digital
The Data You’re Missing: Closing the Measurement Gap for eCommerce: Dan looked at why eCommerce tracking is losing more conversions every year, and how CRM data and server-side tracking can win some of that data back.
Amanda Beales
Head of Organic Search, Re:signal
PDP Discoverability in 2026: Technical SEO that Wins in Search, Shopping & LLMs: Amanda walked through what decides whether product pages get seen in Google Shopping and AI results, from schema and rendering to how the page is structured.
Emily Salt
Digital PR Productions Manager, Re:signal
Digital PR Methodologies Journalists Can Trust: Emily explained how to build data-led digital PR campaigns with methods journalists will trust, and why that same credibility matters to LLMs.
Joe Chudley
Digital Marketing & Content Manager, Great Western Railway (GWR)
Driving SEO in Large, Complex Organisations: Joe gave a frank account of running technical SEO in a large organisation, where governance and changing commercial priorities shape what gets done.
Mairead Connolly
EMEA Agency Dev Lead, Reddit, Inc.
There’s no recording of this session.
How Conversations Drive Brand Visibility in a Zero-Click World: Mairead explained why more people now turn to online communities and forums to find products, and how brands can earn trust there as fewer searches end in a click.
Thanks to our 2026 sponsors
Re:commerce is back on 25th March 2027
Join us at Ham Yard Hotel in London for keynotes from Lily Ray and Meta’s Alex Schultz, plus roundtables for eCommerce marketing leaders.