Blog

Make content the centre of your earned, owned and paid strategy

Despite content frequently being looked at as the answer, that doesn’t mean that it’s always the first solution for your... more ➔

Why and how to create an editorial calendar using Trello

If you’ve tried out Trello already, you’re probably a fanboy like me. It’s an easy-to-use project management and calibration tool... more ➔

31 Tips to boost your digital PR outreach relationships

It’s important to connect your brand with appropriate bloggers and other influencers. Why? Because these digital influencers are an accessible... more ➔

Ultimate Google manual penguin penalty link removal guide

Where do you start with a post penguin backlink clean up with a new client who spent most of last... more ➔

27 Creative commons & royalty free websites for images

I’ve reviewed a number of websites offering up free images for commercial use in businesses. This means the site has... more ➔

Content Marketing Show - Chelsea Blacker

187 key takeaways from the content marketing show

With more than 1000 SEOs, content marketers and in-house digital marketers in attendance the content marketing show on Friday the... more ➔

13 steps to defensible link building in a post-penguin world

Are Panda and Penguin Related? Looking back at Google’s algorithm updates over the last 12 months, I think we’re seeing... more ➔

Kevin Gibbons presenting at the Blueglass Conference

90 content marketing takeaways from BlueGlassX

I spent last week in Tampa at the BlueGlassX conference. Upon returning from BlueGlass LA earlier this year, I said it... more ➔

How to run a content audit to improve your SEO performance

When people start content marketing initiatives, they often have lots of new, exciting ideas and brainstorms about how they can... more ➔

How to leverage RSS feeds for finding outreach opportunities

Have you ever thought about using Google Reader as more than just a place to store all your favourite blogs... more ➔