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How to create newsworthy content to secure publisher coverage

The concept of newsworthy content is one that every brand should be chasing. The phrase “great content” is a widely... more ➔

Content marketing in challenging industries

9 ways to create engaging content in challenging industries

Here are nine takeaways from creating content for what are typically considered challenging or boring industries… 9 Ways to Create... more ➔

Who’s creating the best travel content marketing?

What are the best examples you’ve seen for content marketing in travel? British Airways have been producing some incredible campaigns... more ➔

7 unexpected places to find content ideas in your business

Ideation is an extremely important aspect of content creation and shouldn’t be overlooked. Content ideas can come from a multitude... more ➔

Realisation - man standing looking out on the Sea

10 in-house tips for getting content marketing & SEO buy-in

Internally, November is the time of year when everyone is looking forward to their new year budgets. No matter what... more ➔

Make content the centre of your earned, owned and paid strategy

Despite content frequently being looked at as the answer, that doesn’t mean that it’s always the first solution for your... more ➔

Why and how to create an editorial calendar using Trello

If you’ve tried out Trello already, you’re probably a fanboy like me. It’s an easy-to-use project management and calibration tool... more ➔

31 Tips to boost your digital PR outreach relationships

It’s important to connect your brand with appropriate bloggers and other influencers. Why? Because these digital influencers are an accessible... more ➔

Ultimate Google manual penguin penalty link removal guide

Where do you start with a post penguin backlink clean up with a new client who spent most of last... more ➔

27 Creative commons & royalty free websites for images

I’ve reviewed a number of websites offering up free images for commercial use in businesses. This means the site has... more ➔