Blog Archives

Search Generative Experience (SGE): first impressions, feedback, and potential impact on SEO

A LOT has been said about Google’s new Search Generative Experience since it was announced last month, and as we eagerly await access to its experimental phase within Google Search Labs. Let’s delve into the initial impressions, post-initial impressions, and the wider community feedback surrounding this search experience change, which has had the wider SEO community talking non-stop!

[If you want to get a true understanding of SGE from a very top level perspective, I highly recommend reading this piece on Wordstream which explains SGE in the most simple way possible.]

Search with generative AI –

Ecommerce 2023: trends reshaping the shopping experience

Ecommerce is constantly changing and evolving. To stay relevant, every ecommerce brand should take advantage of emerging trends that are transforming the digital landscape – and offer these exciting ways of shopping to their customers.
So, what are the big trends affecting ecommerce in 2023? . At Re:signal, we’ve constantly got a finger on the industry’s pulse. From voice searching to sustainability, loyalty points to VR, here are some of the major developments to watch out for in the coming months.

1. Getting Personal

Nothing makes a shopper feel special like a personal recommendation. Brands can create a sense of exclusivity and enhance customer loyalty through personalised algorithms for each customer. Collecting data (with the permission of the user, of course), can allow ecommerce brands to provide highly targeted and, more importantly, relevant, content to each customer.

This can be done in a variety of ways, including:

Offering complementary products or services for something a shopper has recently purchased
Reminders of abandoned baskets and enticing money-off vouchers if they return and complete their purchase.
Targeting certain locales with products or services specific to them
Sometimes, something as simple as a personalised ‘Happy Birthday –

A complete guide to edge SEO

A Complete Guide to Edge SEO: Everything You Wanted to Know

In the last few years, Edge computing has emerged as a type of cloud technology that sectors as diverse as civil engineering and video gaming have taken advantage of. It allows them to transfer data and carry out other types of changes on digital platforms much faster, without necessarily having the required manpower at hand.

And today, Edge computing is increasingly being used by SEOs as part of their range of tools to execute their campaigns – leading to the emergence of a strand of SEO referred to as Edge SEO. This blog aims to provide a complete guide to what Edge SEO is and how it can benefit you as an SEO professional.

In this blog you will learn:

What is Edge computing?

An introduction to Google Analytics 4 (GA4) – What are the new features?

The time has come for us to say goodbye to Google Analytics 3 (AKA Universal Analytics) and welcome in the new version, Google Analytics 4 (GA4). The switchover is taking place on July 1st 2023, so we’ve put together an introduction to GA4, so you can feel (at least somewhat) prepared for its arrival.

What is Google Analytics 4?

Let’s start with the basics, what actually is Google Analytics 4?

GA4 is the latest (and fourth) version of Google’s Analytics free service, enabling you to measure traffic, retention, revenue, and engagement across multiple platforms. It focuses more on the holistic, entire lifecycle of a customer journey and tries to provide more data throughout, including after a customer has been acquired. This is where it really excels.

6+ reasons to read ecommerce news, and where to find it

As an eCommerce retailer (or like me, someone who works with one or more), there are several important reasons to spend some time each day finding out what’s happening in the wider market. Without fail, every morning I will spend around 15 minutes scanning my favourite online eCommerce news sources.

I share anything important with my SEO colleagues, clients and (when I’m feeling particularly generous) industry peers.

Now that I’m in such a good routine, I thought I’d share my reasons for keeping myself and my team up to date with eCommerce news, and I’ll even show you where to find the best online news sources for eCommerce retailers.

Reasons to read eCommerce news

First up, why even bother reading the news?

All speaker presentations from the Re:commerce conference 2023

In March 2023 we hosted our first ever eCommerce SEO conference – Re:commerce. We invited the best and brightest minds in eCommerce/Retail growth to come and share their expertise and knowledge with our attendees, through a series of roundtable discussions, and on-stage presentations.

Re:commerce 2023 Speakers:

After the event, we also made all of our speaker presentations from the day free to watch on YouTube, so here’s a brief summary of each Re:commerce talk, and a link to rewatch all the fantastic presentations.

Keynote Speaker: Rory Sutherland –

How to find SEO quick-wins in Google Search Console: low CTR% keywords

SEO is a long-won strategy, with gains happening over years. However there are some great quick-wins you can pick off each month that can make a difference really quickly. And the good news is that all you need is Google Search Console and excel to do it.

High-impression keywords with low CTR%

Impressions are a great indicator of visibility. They can also highlight keywords your website is surfacing for and not getting clicks. These keywords mean that search engines have surfaced your content for these keywords, but they need improvements in order to grab clicks.

How to approach content strategy for ecommerce

In March 2023 I delivered my first in-person talk at our inaugural conference, Re:commerce. It (like this blog post) was titled “How to approach content strategy for eCommerce” which you can watch in full here:

However, if you prefer the written word, you can read this post. I will be covering everything I talked about on stage at Re:commerce, probably in more accurate detail on account of the nerves when presenting in person!

What makes it a strategy?

A strategy, in this case a content strategy, is a plan of action designed to achieve a long-term or overall aim. It needs to be:

Founded in research
Focused on the intended outcome (your goals), split either by short term or long term objectives
Prioritised to deliver results

Unleashing the power of social media SEO: top tips for ecommerce brands

Social media and SEO are normally seen as integral parts of any ecommerce business’s Digital Marketing strategy. They are powerful tools for drawing new eyes to a brand’s products as well as for retaining existing customers.

However, SEO and social media marketing are often managed in isolation from one another, with entirely different teams working on each kind of marketing.

This split typically makes sense for operational reasons, but there are many benefits to be gained from incorporating SEO elements within a social media strategy. By doing this, businesses can improve visibility on their chosen social media platforms, drive more traffic to their websites and, ultimately, boost sales.

In this post, we’re going to be exploring what Social SEO is, why e-commerce brands should consider it as part of their wider marketing strategy, and provide some expert tips on how to optimise social media profiles and the content published.

Content

What is Social SEO?

How to prioritise your content strategy by value

Developing a successful content strategy requires more than just creating high-quality content. It’s essential to prioritise the content that will provide the most value to your audience and your business. But with so many types of content to choose from, it can be difficult to know where to start. By focusing on value, you can ensure that your content strategy is optimised for success. In this article, we’ll explore how to prioritise your content strategy by value, including identifying your goals, understanding your audience, and creating a plan that aligns with your business objectives. Whether you’re a seasoned content marketer or just getting started, these tips will help you develop a content strategy that drives results.

Category: Blog