First Edition: November 2023
As consumers increasingly turn to online platforms for their beauty needs, the importance of a robust online presence cannot be overstated. In this landscape, SEO emerges as the linchpin for success, influencing the discoverability and competitiveness of beauty ecommerce brands.
In this report we explore the beauty industry from an ecommerce specific perspective. We look at the high performers in organic search and the strategies they are adopting to excel, alongside the commercially focused search terms that are driving results. We will also uncover the growth opportunities hidden in the data, and share quick wins/long term strategy moves from our expert SEO delivery team on how to grow presence and revenue in the beauty ecommerce space.