When people start content marketing initiatives, they often have lots of new, exciting ideas and brainstorms about how they can generate lots of social attention, influence the influencers, and attract high-quality links.

However, it can be very easy to get carried away with all of these new ideas and concepts and forget that the best content for your brand, might already exist….

Content Auditing

The first step for us, in any content marketing project, is to perform a content audit.

This allows us to:

• understand what content your users like to see (traffic, links, interaction, social metrics etc.).
• analyse which content can be a) repurposed, b) better promoted or c) removed.
• find opportunities for new content ideas.
• make improvements to lift the overall content performance ratio of your site.

I remember finding Greg Boser’s post on SERP profiling extremely valuable last year, so I’m going to take you through the process we would use for content auditing. This uses Quaturo as an example. We have a very new site, which helps to keep things simple for now, and hopefully it’s a useful way to show how we would approach content auditing.