As your business grows, it’s natural to set your sights on new international markets. Selling your products abroad introduces you to a whole new set of potential customers, and maybe even a new language to navigate. For us marketers, this brings up quite a few hurdles! From an SEO perspective, you have to execute a brand-new organic strategy that caters to this entirely different audience, language and culture. It might seem a bit intimidating at first! But having helped several of our clients expand into foreign markets, I can assure you it’s not as daunting as you might think.
At the foundation of every SEO strategy lies keyphrase research. This vital step allows you to delve into the minds of potential customers, understanding precisely what they’re searching for. This insight then guides the creation of content and landing pages that align with users’
The time has come for us to say goodbye to Google Analytics 3 (AKA Universal Analytics) and welcome in the new version, Google Analytics 4 (GA4). The switchover is taking place on July 1st 2023, so we’ve put together an introduction to GA4, so you can feel (at least somewhat) prepared for its arrival.
What is Google Analytics 4?
Let’s start with the basics, what actually is Google Analytics 4?
GA4 is the latest (and fourth) version of Google’s Analytics free service, enabling you to measure traffic, retention, revenue, and engagement across multiple platforms. It focuses more on the holistic, entire lifecycle of a customer journey and tries to provide more data throughout, including after a customer has been acquired. This is where it really excels.
Over time, Google, and other search engines have provided increased visibility for websites that offer their users ‘valuable’ or ‘good’ content. If you have an amazing product, but the content on the website fails to highlight its benefits, you’re not likely to achieve that all important sale. Great content can provide users with the information they need in order to aid them through their customer journey and increase conversions.
So what is ‘good’ content, and how can we go about writing content that search engines, and more importantly, your users will love? In this article we’ve put together some unforgettable tips on how to write great ecommerce content, to take your ecommerce website to that next level.
If you have a website and want to attract a global audience or just enter a foreign market, it’s highly important it ranks in search engines across your new market.
Alternatively, if you don’t want to sell your products internationally, but you have users that speak two or more languages in your market, you’ll need an international SEO strategy to ensure you have a good organic presence.
What Is International SEO?
International SEO is the process of optimising your website, so it appears for relevant searches for target countries and languages. On a technical level, this involves optimising for changes that indicate language and country targeting. On a content level, it involves producing localised content for your target markets. Then finally, it involves building those all-important multilingual links.
The aim is to send signals to search engines about what county and language you are targeting and this is all done through international optimisation.
6 Easy-To-Use Tools To Define Your Target Audience for SEO
We recently published a post on ‘Tips for Creating a B2B SEO Content Strategy: Key Questions to Answer.’. One of those all-important, key questions was ‘who is your target audience?’
In order to maximise the effectiveness of any SEO strategy, it is essential to understand who your target customers are. Pinpointing who your future potential clients or customers are, allows you to :
- Provide greater insights into your overall SEO strategy
- Helps to increase organic conversion
- Creates relevant content and a tone of voice for your specific market
- Helps to build more insightful keyphrase research
- Helps create linking opportunities in certain niches
Defining your target audience is one of the most important steps in the future success of your business as it enables you to identify your potential (and existing) customers. Not only that, it allows you to drive website traffic from the type of customers that are more likely to convert. After all, the most successful SEO strategies understand who their audience is…
It can be a concerning discovery for any webmaster or content marketer when they’ve experienced a drop in organic traffic and there seems to be absolutely no rhyme or reason as to why. There’s no need to panic, because we’re taking you through a step-by-step guide on what actions to take once you’ve noticed a drop in organic traffic, so you’re able to climb back to the top of those dizzy organic heights once again.
Step 1 – Check Your Google Analytics Tracking Is Working
Sometimes it might not be a loss in traffic itself, but actually a reporting issue. This can be due to a problem with the Google Analytics tracking code, any changes made to your website code can potentially create problems for the tracking code, meaning reporting issues can occur.
Make sure it correctly installed your tracking code. Go to your Google Analytics and navigate to:
- Tracking Info
- Tracking Code
Since the creation of Amazon in 1994, there’s been no denying the retail dominance they have played in the retail market. With over 63% of all retail searches beginning on Amazon in 2021, nobody can dispute the power the retail giant has within the online market.
So, if you’re selling a product on Amazon, how do you get visibility for your product? It’s easy to assume that SEO is just for Google and other search engines but there are many Amazon SEO tactics you can adopt to ensure your product is optimised and therefore lists higher up the Amazon rankings. Failure to do this right or at all will result in less traffic and fewer sales.
To start taking you through how to effectively optimise your Amazon listing, let’s start by looking at the algorithm Amazon use:
The algorithm Amazon uses is called A9, and unlike Google, pretty much every search that’s completed has one sole purpose, transactional. This ultimately makes Amazon’s job simpler than Google’s as there is only ever one intent behind the search. This also means that Amazon places much more of a focus on key phrases, which Google has evolved to focus on less and less.
The A9 algorithm is based on just 2 main aspects:
By ensuring you are optimising your listing based on these 2 factors, you’ll end up converting more users. These 2 factors will be addressed in more detail later.
There has been speculation that Amazon is now using their A10 algorithm but nothing has been officially announced –