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5 steps to configure Google Analytics to measure the value of content

This post was written for the BrightonSEO magazine to support the presentation I did on The Secrets of Newsworthy Content.... more ➔

Content marketing in challenging industries

9 ways to create engaging content in challenging industries

Here are nine takeaways from creating content for what are typically considered challenging or boring industries… 9 Ways to Create... more ➔

lights tangled

7 unexpected places to find content ideas in your business

Ideation is an extremely important aspect of content creation and shouldn’t be overlooked.  Content ideas can come from a multitude... more ➔

Realisation - man standing looking out on the Sea

10 in-house tips for getting content marketing & SEO buy-in

Internally, November is the time of year when everyone is looking forward to their new year budgets. No matter what... more ➔

earned-owned-paid media

Make content the centre of your earned, owned and paid strategy

Despite content frequently being looked at as the answer, that doesn’t mean that it’s always the first solution for your... more ➔

trello editorial calendar

Why and how to create an editorial calendar using Trello

If you’ve tried out Trello already, you’re probably a fanboy like me. It’s an easy-to-use project management and calibration tool... more ➔

Creative Commons Images

27 Creative commons & royalty free websites for images

I’ve reviewed a number of websites offering up free images for commercial use in businesses. This means the site has... more ➔

Content Marketing Show - Chelsea Blacker

187 key takeaways from the content marketing show

With more than 1000 SEOs, content marketers and in-house digital marketers in attendance the content marketing show on Friday the... more ➔

Kevin Gibbons presenting at the Blueglass Conference

90 content marketing takeaways from BlueGlassX

I spent last week in Tampa at the BlueGlassX conference. Upon returning from BlueGlass LA earlier this year, I said it... more ➔