Blog Archives

Re:signal wins Best SEO campaign at UK Search Awards

Re:signal team is thrilled to have won Best SEO Campaign with WorldRemit at the UK Search Awards 2019.

Congratulations to @re_signal & WorldRemit – the winners of Best SEO Campaign with their ‘A better way to send money’ campaign 😆 #UKSearchAwards

— UK Search Awards (@uksearchawards) November 19, 2019

The UK Search Awards are highly competitive – the most experienced judges of the industry have set the high standards for the entrants. To be shortlisted or win the award highlights the exceptional efforts and professionalism of the team and aligned work with clients to hit the targets.

We’re very proud of the work our team, following our 2x 2019 European Search Awards to take us to the grand total of 16x Search Awards wins!

Re:signal wins Best Small SEO Agency at European Search Awards

We’re delighted to have won both Best Small SEO Agency and Best Use of Search in Finance at the European Search Awards last week.

The UK and European Search Awards are hugely competitive and to be shortlisted alone is an honour to be in the top tier. We’re very proud of the work our team has put in to win both of these awards, taking us to the grand total of 15x Search Awards wins!

Best small SEO agency in Europe

The winner of Best Small SEO Agency is @re_signal. Well done!

Kevin Gibbons wins UK Search Awards Personality of the Year

Last week, I had the absolute honour of being named 2018 search personality of the year at the UK Search Awards!

This is a fantastic industry, that I’ve made many true friendships from, and feel very lucky to be a part of / give back to.

It meant a lot to receive the award on the night from Jim Banks, who I’ve known for a number of years and have worked with in the past:

Kevin Gibbons wins Search Personality of the Year from Re:signal on Vimeo.

This is the first individual award I’ve won, but in many ways it still feels like a team one, as there’s no way I could have won this alone.

I wanted to take this chance to say thank you to, the:

Judges –

BlueGlass London becomes Re:signal

Today marks the start of a new chapter for us, as we launch our new brand, Re:signal.

Our aim

Over the last year in particular, we’ve been working hard at trying to innovate and improve our SEO and content marketing offering, thinking not just about what is working today, but also where things are going tomorrow…

I’ve spent a lot of time personally researching the future of search, and it’s become clear that human behaviours are shifting.

The days of 10 blue links and purely desktop results are long gone. The days of mobile, apps, featured snippets/knowledge graph and voice search are here right now, and the trends show this is the new norm.

As search behaviours shift, our thinking needs to adapt. We need to make sure our clients are the best answer to a query, irrespective of the device or platform, whenever or wherever it’s being used.

Why rebrand?

Is voice really the future of search?

The prediction by Comscore that 50% of searches will be made through voice by 2020 has been widely reported.

Whether it gets there in this timeframe or not, the growth stats to-date are undeniable: 13% of US households owned a smart speaker in 2017, with a further 53 m devices expected to be shipped in 2018.

Where are we now?

Currently, smart devices such as Amazon Alexa and Google Home have their uses, from playing music or answering quick questions such as ‘what’s the weather?’ or ‘what time is it in New York?’

We’re at a stage where it’s still largely a bit of fun. But for behaviours to really shift, it needs to go to the next level…

Where we’re going, we won’t need websites

As voice becomes the dominant force in search and people spend more time consuming content via social media, the future for the humble home page looks very bleak.

If comScore is correct and half of all searches by 2020 are made via voice, a crucial question arises: will we still need websites?

Even if the research is over-egged and the tipping point is reached a year or two later, the question still remains.

As consumers increasingly get used to asking Alexa, Siri or Google for the news headlines, a dinner recipe or flight options for a weekend away, answers will not be provided by ten blue SEO links. Rather, the options will be weighed up by an algorithm before what is considered to be the best answer is read out.

Remember Lycos and AltaVista?

Featured snippets – is Google “Feeling Lucky”? What to know

Could search results ever be stripped down to a box revealing just a single answer?

Could Google offer the ultimate user experience without ten blue links to plough through? Just the answer in a clearly marked box.

It’s more than just an idle question. Last week Google ran an experiment getting back single answer pages. This was later confirmed by Danny Sullivan (now Google’s public liaison of search), stating the project has concentrated on queries around local time, conversion of units and calculations.

Because we only are experimenting with that for local time, unit conversion &

Why we’ve made our culture book public

At Re:signal, we’ve put a lot of work into defining, protecting and communicating our culture and in the spirit of transparency, we have decided to make our company culture book completely public:

Resignal Culture Book 2023

In the early days, we didn’t need this – but as we’ve grown, the culture book has become an important part of how we collate, document and communicate our vision, mission and values to share with new starters…

That said, we’re far from being a corporate company. It’s not about being formal, or pretending to be something we’re not –

Measuring Content Marketing

The challenge for content marketing is what is it worth?

The answer is that there is always a way to measure impacts if you plan ahead, have specific KPIs and have time allocated to dive deep into the data. Earlier this year I was lucky enough to speak at SEOCamp in Paris on the topic of measuring content marketing with my main topics covering the following points:

Measuring links acquired in Majestic
Measuring changes in TrustFlow/CitationFlow
Measuring shares on social with BuzzSumo
Measuring estimated reach of your content in CoverageBook
Measuring referral traffic using Google Analytics
Measuring organic traffic using Google Analytics
Measuring uplift in impressions using Google Search Console
Measuring average rank uplift using Google Search Console
Measuring the number of search terms driving traffic to a page
Keyword ranking improvement in SEOmonitor
Automated measurement of content published in SEOmonitor

Another bonus section I included in my talk was around

Forecasting impact of content marketing
Calculating how much content you will need to produce?

Removing disavow file test = 37.31% increase in organic traffic

You may remember, but following a number of recommendations at Pubcon 2016, I decided to run an experiment to see what would happen if I removed a disavow file from a previously penalised domain:

I've just deleted disavow file for experiment site which was previously hit by penguin penalty – here's benchmark, will report back! #pubcon pic.twitter.com/kW7j9ik023

— Kevin Gibbons (@kevgibbo) October 13, 2016

At the time, it seemed to me that there were a lot of opinions on this, but no-one had actually tried it –

Category: Blog