Google Chrome still dominates the browser market share worldwide, with over 63% of users using it across desktop devices as their leading browser of choice. This also makes it the most popular browser among SEO professionals, who have a wide variety of SEO tools, extensions, and plugins installed to help them conduct SEO more efficiently and effectively.
Fun Fact: In June 2023, Chrome’s browser market share dropped to a 7-year all-time low of just above 61%. I believe this has a lot to do with Bing’s positioning as the pioneer in AI search engines, which is powered by GPT-4 integrated into their search results.
Here are some Google Chrome extensions for SEO that I have tried and tested practically for hundreds of hours in my SEO career. I highly recommend checking them out.
This all-in-one SEO extension for Google Chrome provides SEO-related insights at the click of a button for any website you’re currently visiting. It includes:
- Displaying title tags, meta descriptions, meta robots tags, canonicals, etc.
- Headings, including all H1, H2, H3, etc., and links to robots.txt and sitemaps.xml.
- The ability to download all images.
- The ability to download all links.
- Useful shortcuts in the Advanced tab to external tools/platforms for insights.
My favorite feature is the Schema tab, which allows you to: a) Act as a Schema checker with an easy interface for review (although I wish it could also act as a Schema validator). b) Act as an Hreflang checker/viewer and validator, providing status codes and return tag status for all the hreflangs annotated within the extension and on the same page load.
Images Credit: Detailed &
A LOT has been said about Google’s new Search Generative Experience since it was announced last month, and as we eagerly await access to its experimental phase within Google Search Labs. Let’s delve into the initial impressions, post-initial impressions, and the wider community feedback surrounding this search experience change, which has had the wider SEO community talking non-stop!
[If you want to get a true understanding of SGE from a very top level perspective, I highly recommend reading this piece on Wordstream which explains SGE in the most simple way possible.]
Search with generative AI –
The Re:signal eCommerce SEO Report (based on Sistrix organic visibility data in Google UK for mobile-based searches) was updated yesterday to provide the most up-to-date figures following the rollout completion of the September 2022 core update. The report aims to show which brands have seen search visibility changes and provides a look back at how the eCommerce industry trends and challenges have impacted the market over the last 12 months in weekly intervals.
While Google keeps rolling out search ranking updates (as many as 3 significant updates in the last 1 month alone), and we have the last 52 weeks of search visibility data handy, we thought it would be great to see the impact following:
- September 2022 core update
- September 2022 product reviews update
- August 2022 helpful content update
Before digging into the data &
I was recently asked to speak at the SMX London conference on ‘Identifying Core Algorithm Impact and Key Actions to Recover From Its Search Visibility Loss’. My presentation got me thinking about the myriad potential causes for a drop in organic visibility and the juxtaposition between two constants; the ever-changing landscape of SEO and the basic principles behind how we identify and address the reasons for poor SEO performance.
At Re:signal, whenever we’re approached by clients with an organic visibility drop, we follow the same process, irrespective of the industry the client works in or the product/service they offer. Even if we have a strong suspicion about what the issue may be (core algorithm update, lost links, technical SEO issues, etc.), we go through this process to ensure that our efforts are addressing the issue at its root cause. In essence, it’s a process of elimination, analysing the available data to confirm what’s not an issue, before we embark on a strategy to address the real problem.
How do you identify the cause behind an SEO visibility drop? » Read more about: 5 Steps to help you identify the cause of visibility loss »