Kevin Gibbons

CEO, Co-founder

Kevin Gibbons is founder and CEO of Re:signal – a strategy-driven SEO and content marketing agency in London. 

Winner of 15x UK/EU Search Awards, he was named search personality of the year at the UK Search Awards (2018) and listed in BIMA’s top 100 people shaping the digital industry (CEO and leaders category) in 2019. 

He has helped to grow Re:signal into a fast growth digital marketing agency, as recognised by Deloitte Fast 50 UK & EMEA (2017) and the FT 1000 fastest growing companies in Europe (2018). Working with clients including Expedia, Auto Trader, Pottery Barn and Deloitte. 

Kevin has spoken at over 100 events internationally over the last 10 years, including; Search Marketing Expo (SMX), Pubcon, ClickZ / SES, BrightonSEO, SAScon, State of Search, Reykjavik Internet Marketing Conference (RIMC), Content Marketing Association (CMA), Performance Marketing Insights, SEMCamp and many more… 

Columnist writer at Econsultancy, Search Engine Watch, The Drum, Fast Company and Search Engine Land. Judge at US / MENA Search Awards, The Drum Content Awards and DADI Awards. 

Kevin’s presentations can be found on Slideshare.

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Blog
Kevin Gibbons

Things you can do today to kick-start your Digital PR

Digital PR can be defined in a number of different ways. Some commonalities amongst definitions is that the practice uses strategies from the following other practices: SEO, PR, link building, content marketing, advertising, and journalism. For simplicity’s sake, let’s say: 

Digital PR is the creation of content in order to earn high-quality, relevant, inbound backlinks to increase the SEO ranking of a brand, product, or website.

Digital PR is mainly done to earn backlinks from high-authority websites. The thinking goes, more high-quality links equals more ‘link juice’ to the site, to help it rank better on SERPs. But Digital PR can do even more than that. It can positively contribute to other important aspects, such as:

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September 22nd, 2021 No Comments
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Blog
Kevin Gibbons

Announcing Re:signal’s new senior leadership team

We’ve got some exciting news to share!

Our senior leadership team is now fully formed, meaning we have some promotions and strategic changes to announce…

  • Kevin Gibbons remains CEO and Founder, setting the company vision
  • Hannah Butcher has been promoted to Managing Director, implementing the company vision
  • Elizabeth Rowe moves into a full-time role as Talent and Human Resources Manager, focusing on talent attraction and employee experience
  • Khushal Khan will look after the SEO product and team as our Head of Strategy
  • Rachel Dexter has been promoted to Head of Operations, with a focus on client experience

resignal-leadership-team

We’ve been quietly working away, and have experienced fast growth over the last 6 months in particular, and have a clear plan on how we fully intend to keep this going.

One important lesson I’ve learned over the years is you can go fast alone, or you can go further together.

It’s also a case of what got us here, won’t get us there –

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July 9th, 2021 No Comments
Blog
Kevin Gibbons

Neurodiversity in SEO: How inclusive is your workplace?

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April 9th, 2021 No Comments
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Kevin Gibbons

KPMG: UK travel sector trends 2021

Undoubtedly, 2020 has been a tough and unprecedented year for the travel industry.

In order to assess the impact and find out what is likely to happen later this year, I spoke with Will Hawkley (Associate Partner, Global Head of Leisure &

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March 22nd, 2021 No Comments
Blog
Kevin Gibbons

Ross Hudgens (Siege Media) – top of funnel content marketing

Last week I had a great virtual conversation with Ross Hudgens, founder/CEO of Siege Media, to discuss content marketing approaches in order to drive organic growth:

https://www.youtube.com/embed/_fn7hkvZy0Q

  • Intro: 2:10
  • Approach to identify top of funnel content opportunities: 3:49
  • Venn diagram of making content marketing work: 5:52
  • Combination of SEO perspective and what would attract links: 8:43
  • “Campaign spike”
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October 27th, 2020 No Comments
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United Kingdom