How To Optimise Your Website For International SEO
If you have a website and want to attract a global audience or just enter a foreign market, it’s highly important it ranks in search engines across your new market.
Alternatively, if you don’t want to sell your products internationally, but you have users that speak two or more languages in your market, you’ll need an international SEO strategy to ensure you have a good organic presence.
What Is International SEO?
International SEO is the process of optimising your website, so it appears for relevant searches for target countries and languages. On a technical level, this involves optimising for changes that indicate language and country targeting. On a content level, it involves producing localised content for your target markets. Then finally, it involves building those all-important multilingual links.
The aim is to send signals to search engines about what county and language you are targeting and this is all done through international optimisation.
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