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2022 update: winners & losers in eCommerce SEO

eCommerce Update 2022 - Winners & Losers

We’ve just updated our eCommerce SEO Report based on Sistrix organic visibility data, showing which brands have seen visibility changes in 2022, and providing a look back at how industry trends and challenges have impacted the market over the last 12 months.

I recently interviewed Paul Martin from KPMG to discuss the market movement and industry trends we have seen so far in 2022.  It’s been fascinating to see how the sector has had to navigate through a huge range of obstacles, including geopolitical and macroeconomic. pressures, supply chain problems, and the cost-efficiency agenda. During this time we’ve seen lots of fluctuation in the visibility within a number of categories. We’ve picked out some eye-catching insights below.

 

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