How to measure Core Web Vitals in Google Data Studio with CrUX
The Core Web Vitals update is upon us and it is worth taking a look at how we as SEOs can be best prepared for their impact. Not only should we be fully aware of what it is but also what tools are available to us to report accurately and infer meaningful insights to recommend to our clients for a better user experience.
In order to do so, one of the most beneficial tools is the Chrome User Experience report, or more casually known as CrUX for short. CrUX is a public dataset collected from over four million websites, by Google, from actual real user experiences, known as field data. Field data is considered more reliable and a better representation of your site’s performance in contrast to lab data.
The data is stored in BigQuery, Google’s online data storage warehouse and can be retrieved using SQL queries.
Not only does the CrUX dataset report on the three Core Web Vitals, Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS), but also on diagnostic metrics such as the First Contentful Paint (FCP) and Time to First Byte (TTFB), as well as user demographic dimensions like device distribution and connectivity distribution.
Image credit: web.dev
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