What everybody should know about app store optimisation (ASO)
Optimising your app for the app store? Re:signal’ Anna-Lena Müller explains the building blocks of app store optimisation (ASO) components and the differences between the Apple and Google Play Store.
App store optimisation (ASO) is a subset of app marketing which has long been underestimated and disregarded. Quite rightly, today it’s growing in popularity because it’s all about improving product visibility within app stores and stimulating users to actually download an app.
Two stats about apps that make ASO important:
- there are more than two million mobile apps in the large app stores
- about 63% of apps are discovered and downloaded while browsing through the app stores
So –
» Read more about: What everybody should know about app store optimisation (ASO) »
