Optimising Your eCommerce Site for JavaScript SEO
Read our blog post, here at Re:signal, & discover 10 ways to optimise your eCommerce site for JavaScript, from indexation to on-page SEO. Learn more here.
What we learned at Mozcon 2022
MozCon is one of the biggest training events in the world of SEO. But if you haven’t heard of it before, don’t worry – I’ll do my best to let you know what it’s about, how it went, and why it’s so helpful for SEO professionals.
It’s unfair to start without thanking Lidia Infante – who kindly gave her guest ticket to Re:signal who then organised this incredible trip to MozCon. It was my first time there, and I found it AMAZING!
Through my role as Senior SEO Analyst at Re:signal, I support SEO strategies for a collection of well-known brands and am always looking for ways to learn and improve.
[Template] What Makes a Great SEO RFP or Brief?
This is a topic which I feel agencies and brands alike are perhaps never the biggest fan of, but it can play an important role, especially for larger enterprises, in order to select the best partner to help support your objectives.
What is an SEO RFP?
Firstly, an SEO RFP (request for proposal) or RFQ (request for quotation) is typically issued by a company to a number of shortlisted agencies, in order to bid for providing SEO services.
The RFP is the first step in gauging interest from the agencies, and then this is likely whittled down to a smaller number (e.g. 2-3 agencies) who will pitch for the business via a presentation.
For this article, I’m going to try to look at this from both sides, but written from the perspective of how brands can get the most of the agencies during a selection process.
What should be included in the RFP?
» Read more about: [Template] What Makes a Great SEO RFP or Brief? »
What is the best CMS for your eCommerce business?
The first step to setting up your eCommerce website is to pick out which CMS will suit you and your business best, and there are loads of options out there. To make it easier for you, we’ve picked the top four and compared them in terms of user-friendliness, customisability, digital marketing tools, and customer support, so hopefully, this article will help you kickstart your eCommerce journey!
First things, First… What is a Content Management System?
In simple terms, a content management system (or CMS) is a tool to help you upload, edit, and manage content on your website. All the blogs and posts you see online are most likely published through a CMS, which makes it easy to organise your site’s content without having to code everything from scratch.
» Read more about: What is the best CMS for your eCommerce business? »
2022 update: winners & losers in eCommerce SEO
We’ve just updated our eCommerce SEO Report based on Sistrix organic visibility data, showing which brands have seen visibility changes in 2022, and providing a look back at how industry trends and challenges have impacted the market over the last 12 months.
I recently interviewed Paul Martin from KPMG to discuss the market movement and industry trends we have seen so far in 2022. It’s been fascinating to see how the sector has had to navigate through a huge range of obstacles, including geopolitical and macroeconomic. pressures, supply chain problems, and the cost-efficiency agenda. During this time we’ve seen lots of fluctuation in the visibility within a number of categories. We’ve picked out some eye-catching insights below.
» Read more about: 2022 update: winners & losers in eCommerce SEO »
KPMG: 2022 UK retail sector trends & forecast
Last week, Paul Martin, Global Retail Lead & UK Head of Retail at KPMG kindly joined me for a video interview to talk about the trends of the retail sector since we last discussed this in 2020, what’s to come in 2022 and where we should be focusing our attention/efforts in order to be successful.
Key themes retailers need to focus on:
1: Geopolitical implications and COVID-19 impact
- COVID-19 is still affecting large parts of the world, especially Asia – China. This is having an ongoing effect on Import/Export, Production, Supply Chain etc.
- The situation in Ukraine has also had serious supply chain implications for many retailers. In some cases, there has been a major impact on commodity pricing (e.g. Wheat and Sunflower Oil).
- A combination of these factors alongside other political developments have had a massive impact on consumer spend and behaviour. A rise in utility prices, inflation, and the cost of living has seen disposable income drop significantly. Consumers are increasingly having to compare costs against each other and budget to deal with costs continuing to rise into the near future.
- These factors will have a long term impact on the performance of many retailers for the next 12/18 months at least!
» Read more about: KPMG: 2022 UK retail sector trends & forecast »
How to Write an SEO Performance Report for Your Clients
How to Write an SEO Performance Report for Your Clients – Key Questions and Free Template!
Whether you’re an SEO agency, or an in-house specialist, There will come a time when you’ll be asked to create a performance or progress report to show your worth. For many this can seem a daunting, and lengthy process, But have no fear! We’ve got some top tips on client reporting best practices and an easy formula you can follow to write a report your clients will love.
What is SEO Performance Reporting?
SEO reporting is presenting a website’s SEO status, generally through month-on-month, quarter-on-quarter, or year-on-year comparisons. It should include data reflecting directly back to your targets and goals for organic performance. These types of reports are for communicating progress on SEO projects, and should be used to ensure all parties have a clear understanding of what progress looks like. This will cover where you’re heading, with a definitive strategy for the upcoming period. An SEO Performance Report should not include an overwhelming amount of screenshots from Google Analytics and GDS Dashboards, as the client can already access and see this data.
Here are the key questions we need to ask ourselves at the start of every report.
» Read more about: How to Write an SEO Performance Report for Your Clients »
SEO Project Management: An Understanding For Smooth Deliverables
SEO Project Management: A Basic Understanding For Smooth Deliverables
When I tell people what my job is, the most common question I am met with is ‘what does a project manager actually do?’. It would make my life much easier if there was a straightforward answer, but the truth is, there isn’t. At its core, project management has an overarching goal, to ensure the smoothest running of a project from conception to completion. However, the day-to-day handling of the project can differ greatly between each industry and even each individual project. So here’s a basic understanding of what SEO project management is, how it works, and some tips I’ve learned along the way to make my job easier, and more effective!
» Read more about: SEO Project Management: An Understanding For Smooth Deliverables »
How to Estimate Your Organic Traffic Potential for SEO
This article was originally posted on the SEmrush Blog – check it out here
How to Estimate Your Organic Traffic Potential for SEO
Understanding the available opportunity within a specific market allows you to create a dialled in SEO strategy, taking actions based on data rather than hunches and gut feelings. This guide will show you how to calculate where your opportunity lies by allowing you to:
- Estimate organic traffic by topic within your niche
- Estimate organic traffic based on realistic goals
A Quick Disclaimer on Estimating or Forecasting Organic Traffic
Any estimate for a website’s organic traffic potential is going to be based on current and historic data. As a result, you will end up with a fairly accurate estimate of where the opportunity lies for your website right now.
Forecasting future traffic based on the framework provided here is subject to a number of uncontrollable factors, such as search trends, algorithm updates and changes in user behaviour.
What we are looking to create is a snapshot of where your opportunity is right now based on existing rankings, with a means of easily updating your most current data to see where opportunities shift over time. This snapshot of opportunity will show the current growth areas, by topic, alongside a website’s current performance for these topics.
If required, this method of estimating traffic potential can be applied to new opportunities that you don’t currently rank for quite easily.
Getting Started: What Data and Metrics Do I Need?
» Read more about: How to Estimate Your Organic Traffic Potential for SEO »
Google Analytics 4 for eCommerce: Everything You Need to Know
Google Analytics 4 for eCommerce: The Important Changes & How to Install!
On 1st July 2023 Universal Analytics (the standard Google Analytics platform) will stop processing hits. On 1st October 2023, Universal Analytics 360 (the paid platform) will follow suit.
Big news from @googleanalytics today – Universal Analytics to be “sunset” and replaced by GA4 at the start of July 2023.
Thoughts on that one, SEO Community?#SEO #GA4 pic.twitter.com/22pDOX7vyO
— Re:signal (@re_signal) March 17, 2022
From that point on, Google Analytics 4 will be your web analytics platform of choice if you wish to stay within the Google ecosystem.
But just how will this switch affect your eCommerce business?
» Read more about: Google Analytics 4 for eCommerce: Everything You Need to Know »
