Ecommerce SEO Report 2021 – July 2021 core algorithm update

We have updated our eCommerce SEO report to see how the 250 UK retailers’ visibility has changed and which brands have been impacted the most. Have a look at our interactive table showing the 52-week data (July 2020 – July 2021) based on SISTRIX Visibility index. 

The brands that gained the most in organic visibility are amazon.co.uk, etsy.com, argos.co.uk, aliexpress.com, gumtree.com, halfords.com, boohoo.com, marksandspencer.com, screwfix.com and target.com:



Brands that dropped in visibility last month are amazon.com, ebay.com, debenhams.com, ebay.co.uk, game.co.uk, wayfair.co.uk, matalan.co.uk, hm.com and wickes.co.uk.



Changes to highlight:

Fashion category: next.co.uk and asos.com are worth a special mention: while one brand is dropping in visibility, the competitor is immediately picking up:


evesleep.cp.uk (category Home / Mattresses)  shows outstanding results in search visibility, while their competitors experiencing the decrease or still line:


notonthehighstreet.com (Gifts category) showing great recovery following the July Google Core Update:


See more insights for each category in the interactive table here.

Learn more about retail trends and forecasts from our interview with Paul Martin, Head of UK Retail at KPMG.