We have updated our eCommerce SEO report to see how the 250 UK retailers’ visibility has changed and which brands have been impacted the most. Have a look at our interactive table showing the 52-week data (July 2020 – July 2021) based on SISTRIX Visibility index.
The brands that gained the most in organic visibility are amazon.co.uk, etsy.com, argos.co.uk, aliexpress.com, gumtree.com, halfords.com, boohoo.com, marksandspencer.com, screwfix.com and target.com:
Brands that dropped in visibility last month are amazon.com, ebay.com, debenhams.com, ebay.co.uk, game.co.uk, wayfair.co.uk, matalan.co.uk, hm.com and wickes.co.uk.
Changes to highlight:
Fashion category: next.co.uk and asos.com are worth a special mention: while one brand is dropping in visibility, the competitor is immediately picking up:
evesleep.cp.uk (category Home / Mattresses) shows outstanding results in search visibility, while their competitors experiencing the decrease or still line:
notonthehighstreet.com (Gifts category) showing great recovery following the July Google Core Update:
See more insights for each category in the interactive table here.
Learn more about retail trends and forecasts from our interview with Paul Martin, Head of UK Retail at KPMG.