Author: Hannah Masters

Hannah has over a decade of experience in SEO, content and digital marketing, with a background in the travel industry. Having worked both agency-side and in-house, she has gained a varied skillset over the years spanning everything from content strategy to website migrations and link building.

Maximising the click: the two-way relationship between SEO & UX

SEO and UX were once two completely separate disciplines: one focused on keyword optimisation, crawling and indexing, the other focused more on design.

However, websites have evolved massively over the last 3 decades, as well as what users come to expect from a website. And with SEO becoming more user-focused, the boundaries with UX have started to blur.

The good news is that good SEO generally equates to good UX, and vice versa; however, there are ways to marry the two to truly take them to the next level. This means that, as SEOs, we already possess some of the existing experience and skill sets to improve UX.

If you’re wondering where to start and where to look for UX and SEO improvements, we’ll take you through:

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