Why digital PR needs its own RFP
Inspired by Kevin’s blog post on the importance of clear and structured briefing processes, it feels like the perfect time to talk about why Digital PR projects and retainers need their own Request for Proposal (RFP).
Too often, DPR is tacked onto SEO briefs as an afterthought, but while the two are obviously connected, they’re definitely not interchangeable. DPR has its own unique objectives, inputs, and measures of success, which means it needs its own RFP framework to get the best results for both the client and the agency.
