fbpx

Google’s Shopping SERPs Update: What it means for eCommerce

Google logo on a building with a sky background

Key takeaways:

  1. Google’s Compliance with EU’s Digital Markets Act: Google introduced organic product tiles and tabs (“Products” and/or “Product Sites”) in Europe to comply with the new regulations. This aims to enhance the visibility of organic search results in the shopping domain.
  2. Emphasis on Organic Listings: Unlike the traditional focus on paid or sponsored listings, Google is now promoting organic product listings, which are free and ranked based on relevance and quality. This change is significant in the U.S. and is expected to expand to Europe.
  3. Opportunities for eCommerce Sites: The introduction of organic product listings provides a new avenue for eCommerce websites to gain visibility on Google. By optimising their listings and following Google’s guidelines, sites can improve their chances of appearing in these organic search features.
  4. Strategies for Optimisation:
  • Structured Data Implementation
  • SEO Best Practices
  • Google Merchant Centre Utilisation
  • High-Quality Images
  • Performance Monitoring
  • Customer Reviews
  1. Impact of Organic Product Displays: These changes make it easier for users to find relevant products, potentially leading to higher conversion rates for businesses. Google is effectively taking over the consideration phase of the buying journey, showcasing a variety of products directly to consumers.
  2. The Evolving eCommerce SEO Landscape: With the introduction of Google’s Search Experience Guidelines (SGE), the focus is shifting more towards optimising product display pages for organic success. This underscores the importance of keeping product pages optimised with clear content, strategic keyword placement, and a streamlined purchase process.
  3. Call to Action for Continuous Optimisation: The importance of keeping content updated, monitoring algorithm changes, and adapting strategies to maintain and improve product visibility in Google’s organic search results.

Google’s Shopping SERPs Update

Today, Google unveiled significant updates to its shopping search results pages (SERPs) in Europe, aligning with the European Union’s new Digital Markets Act. Users will now find additional tabs labelled “Products”

 » Read more about: Google’s Shopping SERPs Update: What it means for eCommerce  »

Google’s latest changes to FAQ results and How-To updates

In today’s digital landscape, where online visibility can make or break a business, the interplay between search engine visibility and user experience holds paramount importance for ecommerce businesses and websites alike. The ability to connect with potential customers and users hinges on the ease with which they can access relevant information. As search engines continually evolve to refine their algorithms and offer more user-centric results, it’s crucial for businesses to adapt and optimise their content accordingly. In line with this, Google’s recent update pertaining to Frequently Asked Questions (FAQs) and How-To content has brought about a transformative shift in how information is presented on the search engine results pages (SERPs).

Understanding Google’s FAQs and How-To Update

Previous updates revolved around optimising structured data markup—a vital component in helping search engines comprehend the context of web content. By revamping the handling of FAQs and How-To content through structured data, Google aimed to enhance the quality of search results. This, in turn, enabled users to make informed decisions more efficiently and with greater confidence. 

 » Read more about: Google’s latest changes to FAQ results and How-To updates  »

How to prioritise your content strategy by value

 Developing a successful content strategy requires more than just creating high-quality content. It’s essential to prioritise the content that will provide the most value to your audience and your business. But with so many types of content to choose from, it can be difficult to know where to start. By focusing on value, you can ensure that your content strategy is optimised for success. In this article, we’ll explore how to prioritise your content strategy by value, including identifying your goals, understanding your audience, and creating a plan that aligns with your business objectives. Whether you’re a seasoned content marketer or just getting started, these tips will help you develop a content strategy that drives results.

What is a Content Strategy?

 » Read more about: How to prioritise your content strategy by value  »

How to Write an SEO Performance Report for Your Clients

How to Write an SEO Performance Report for Your Clients

How to Write an SEO Performance Report for Your Clients – Key Questions and Free Template!

Whether you’re an SEO agency, or an in-house specialist, There will come a time when you’ll be asked to create a performance or progress report to show your worth. For many this can seem a daunting, and  lengthy process, But have no fear! We’ve got some top tips on client reporting best practices and an easy formula you can follow to write a report your clients will love.

What is SEO Performance Reporting?

SEO reporting is presenting a website’s SEO status, generally through month-on-month, quarter-on-quarter, or year-on-year comparisons. It should include data reflecting directly back to your targets and goals for organic performance. These types of reports are for communicating progress on SEO projects, and should be used to ensure all parties have a clear understanding of what progress looks like. This will cover where you’re heading, with a definitive strategy for the upcoming period. An SEO Performance Report should not include an overwhelming amount of screenshots from Google Analytics and GDS Dashboards, as the client can already access and see this data. 

Here are the key questions we need to ask ourselves at the start of every report.

 

 » Read more about: How to Write an SEO Performance Report for Your Clients  »