Ecommerce is constantly changing and evolving. To stay relevant, every ecommerce brand should take advantage of emerging trends that are transforming the digital landscape – and offer these exciting ways of shopping to their customers.
So, what are the big trends affecting ecommerce in 2023? . At Re:signal, we’ve constantly got a finger on the industry’s pulse. From voice searching to sustainability, loyalty points to VR, here are some of the major developments to watch out for in the coming months.
1. Getting Personal
Nothing makes a shopper feel special like a personal recommendation. Brands can create a sense of exclusivity and enhance customer loyalty through personalised algorithms for each customer. Collecting data (with the permission of the user, of course), can allow ecommerce brands to provide highly targeted and, more importantly, relevant, content to each customer.
This can be done in a variety of ways, including:
- Offering complementary products or services for something a shopper has recently purchased
- Reminders of abandoned baskets and enticing money-off vouchers if they return and complete their purchase.
- Targeting certain locales with products or services specific to them
- Sometimes, something as simple as a personalised ‘Happy Birthday –
Attending eCommerce conferences are one of the best ways to keep up with eCommerce trends, emerging technologies, and smart techniques to get more customers to visit your online store. But if you’re going to an eCommerce event, don’t make the mistake of just sitting back and listening. Attending conferences provides a unique opportunity to learn, network, grow and debate while also having your specific questions and issues answered by panels of experts.
And this is why it’s so important to make a plan to get the most out of attending an eCommerce conference,
Going into a conference with no plan of action can leave you feeling deflated afterwards. Coming away feeling like you didn’t learn everything you wanted or that you missed networking opportunities because you were too tired can make it feel like a missed opportunity. So let’s get an action plan sorted!
There’s no doubt that our online shopping habits differ significantly from how we spend in-store. Customers visiting bricks and mortar outlets demonstrate shopping behaviour of every type – from casual browsing, to pay-day spending sprees, to those with a strict list, to those who haven’t got a clue what they want.
When it comes to spending our money online, by contrast, users typically have a clearer idea of what they are looking for (that’s not to say that browsing never happens). The sheer number of e-commerce sites available to us at the click of a button or tap of a screen means shoppers need to have some idea of what they are looking for –
SEO Project Management: A Basic Understanding For Smooth Deliverables
When I tell people what my job is, the most common question I am met with is ‘what does a project manager actually do?’. It would make my life much easier if there was a straightforward answer, but the truth is, there isn’t. At its core, project management has an overarching goal, to ensure the smoothest running of a project from conception to completion. However, the day-to-day handling of the project can differ greatly between each industry and even each individual project. So here’s a basic understanding of what SEO project management is, how it works, and some tips I’ve learned along the way to make my job easier, and more effective!