Digital PR can be defined in a number of different ways. Some commonalities amongst definitions is that the practice uses strategies from the following other practices: SEO, PR, link building, content marketing, advertising, and journalism. For simplicity’s sake, let’s say:
Digital PR is the creation of content in order to earn high-quality, relevant, inbound backlinks to increase the SEO ranking of a brand, product, or website.
Digital PR is mainly done to earn backlinks from high-authority websites. The thinking goes, more high-quality links equals more ‘link juice’ to the site, to help it rank better on SERPs. But Digital PR can do even more than that. It can positively contribute to other important aspects, such as:
- Brand awareness
- Google Search Quality Evaluator Guidelines like Expertise –