Be the answer: the GEO agency for eCommerce brands
AI search is changing how customers discover, compare and choose products. As a specialist GEO agency (generative engine optimisation), Re:signal helps eCommerce brands stay visible, trusted and recommended across LLMs (large language models), answer engines and agentic commerce – from ChatGPT and Gemini to Perplexity, Claude and AI Overviews.
Decisions are now happening pre-click
The old search journey was simple. People searched, clicked, visited a website and converted.
That journey has changed. Customers now discover, evaluate and validate across Google, AI tools, retail platforms and social search before they ever reach your site. AI is shaping which brands make the shortlist.
If you are not the answer, you are not part of the decision.
What is GEO? And why it matters for eCommerce
GEO (generative engine optimisation) — also called AEO (answer engine optimisation) — is the practice of improving how LLMs retrieve, understand and recommend your brand. Where SEO earns you rankings, GEO earns you citations, mentions and product recommendations inside AI-generated answers.
For eCommerce brands, this is now where buying decisions start. When a customer asks ChatGPT “what are the best race day shoes for a marathon?”, the brands in that answer make the shortlist. The rest don’t exist.
GEO isn’t a replacement for SEO, it’s built on it. Strong technical foundations, structured product data and genuine authority signals are what make your brand retrievable in the first place. Our GEO services extend that foundation into every environment where AI shapes the decision.
Old way of discovery
New way of discovery
Measuring AI visibility
AI search performance is not just about being mentioned. We track whether your brand is influencing answers, appearing against competitors and being recommended when customers are ready to choose.
Influence
Are you being used as the source of the answer?
What it is
Your visibility as a trusted source within AI-generated responses.
What it tells you
Whether AI platforms rely on your content when generating answers
Why it matters
Being the source of information increases authority and influence.
Visibility
How often does your brand appear vs competitors?
What it is
our share of visibility across AI-generated responses.
What it tells you
How frequently your brand appears compared to competitors
Why it matters
Measures your overall presence across AI search.
Recommendation
How often are your products suggested as a choice?
What it is
Your share of product recommendations within AI-generated responses
What it tells you
How often you are actually being suggested as a choice.
Why it matters
A strong indicator of commercial relevance and consideration.
Real search demand becomes measurable AI prompts
We turn real customer search demand into natural language prompts that reflect how people use AI tools.
This creates a consistent measurement framework, allowing us to track visibility, recommendations and competitive performance across AI search.
Informational prompt
What are the benefits of strength training for runners?
Exploratory prompt
What type of jacket should I wear for running?
Commercial prompt
What are the best race day shoes for a marathon?
How we improve AI visibility
AI visibility isn’t driven by a single tactic. Our GEO agency approach improves the content, relevance and authority signals AI systems use to retrieve, understand and recommend eCommerce brands.
GEO content & knowledge
Creating content that answers customer questions, demonstrates expertise and provides the information AI platforms need to generate reliable responses.
Product and category relevance
Ensuring products, categories and services and positioned clearly so AI systems understand when and why they should be surfaced
Authority and trust
Building brand authority through trusted third-party signals, citations and digital PR activity that reinforce credibility beyond your own website.
AI visibility only matters if it drives action
We combine reporting, competitive benchmarking and strategic recommendations to identify the opportunities that will have the biggest impact on your visibility across AI search.
Every insight feeds directly into your wider Organic Search strategy.
Included as part of our approach
– AI visibility reporting
– Competitor benchmarking
– Prompt tracking
– Opportunity analysis
– Strategic recommendations