Digital PR that drives revenue, not just rankings.
We don’t just “build links.” We create high-authority earned media that signals market leadership to Google, while securing the trusted citations needed to power your visibility and brand recommendations across ChatGPT, Gemini, and generative search engines.
Why authority is the only metric that matters
In a world of AI-driven search, being “referenced” is the new “ranking.” Most agencies focus on the volume of links; we focus on the authority of the endorsement. By merging Root Digital’s performance-driven heritage with Re:signal’s growth strategy, we deliver market leading Digital PR that impacts the bottom line.
And we have proof…
We analysed our entire campaign history against 4,799 campaigns across the Digital PR industry. Our proven frameworks consistently outperform the industry average.
The “Performance first” guarantee
Average 51 links per campaign
We don’t guess; we execute. Our campaigns deliver an average of 51 across all placements.
Zero-risk models
Alongside our ‘per campaign’ pricing, we also offer a ‘per coverage’ option. We’re happy to take on the risk, because we know how our campaigns perform.
Commercial focus
We target publications like The New York Times, BBC, and The Guardian—not for the ego, but for the massive authority signals they send to your domain.
Digital PR built for speed and longevity
Data-Led Hero Campaigns
We create proprietary, research-heavy stories that earn mass media coverage, delivering high-volume links and dominant brand authority.
Agile Reactive PR
We inject your brand into the 24-hour news cycle instantly, securing immediate, high-tier placements while your brand is trending.
Newsroom
We establish your team as the go-to industry authority, securing consistent, recurring media commentary that keeps you top-of-mind.
Evergreen Linkable Assets
We design high-utility tools and data hubs that permanently attract passive, compounding citations from journalists year after year.
Global Digital PR
We scale your reach into international markets, establishing localised authority infrastructures that secure your global market share for the future.
Our three-pillar approach to earned media
01.
Data-Led Storytelling
We use sentiment analysis, large scale scraping projects and proprietary rankings to uncover stories others miss, creating original content that earns coverage, authority and attention.
02.
Reactive & Newsroom Agility
The news moves fast. Our team includes former TV producers and journalists who know how to jump on trending cultural moments (“Newsjacking”) to put your brand at the center of the conversation within hours.
03.
Evergreen Inbound Link Assets
We don’t just build links to your homepage. We utilise a bespoke keyword research model to identify content marketing opportunities, creating assets that naturally earn citations and build high-tier inbound links over the long-term.
Results
50
The average number of links per campaign.
100%
Earned coverage. We never pay we the create news
90%
Client Retention Rate
237
Media placements secured in the last 90 days
“The team combines just the right amount of analysis, creativity and quality execution to deliver great results … and they’re a pleasure to work with!”
Every week, our clients appear in the publications that matter.
Coverage that strengthens authority, drives visibility and compounds over time.