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Masterclass: Optimising Salesforce Commerce Cloud (SFCC) Sites for SEO: Part 2 -Website Crawling & Redirect Tools

In Part 1 of our guide on optimising Salesforce Commerce Cloud (SFCC) sites for SEO, we explored the essential aspects of hostname configuration, location mapping, and URL structure. Now, in Part 2, we’ll dive deeper into another crucial element of SEO: website crawling and redirect tools.

Ensuring your SFCC-based site is crawlable by search engines and utilises properly managed redirects is critical to maintaining and enhancing your site’s search visibility. Without the right setup, you could encounter issues like crawl errors, duplicate content, and lost link equity, all of which can harm your rankings. In this instalment, we’ll walk you through the tools and strategies within SFCC that help you optimise your site’s crawling efficiency and manage redirects effectively, ensuring your site is not only visible to search engines but also delivers a seamless experie

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