The Google Search API leak: What it actually means for your site
On Sunday 5th May 2024, API documents were leaked from Google’s Search division. Erfan Azimi, an SEO and founder of EA Eagle Digital, leaked the information, and then Rand Fishkin and Michael King both broke the news.
For decades, the way search works has been shrouded in mystery, and for good reason. Many old SEO tactics like keyword stuffing, buying links, hiding keywords/content using cloaking, etc. stopped Google and other search engines from surfacing the most relevant sites. Usually, when algorithm factors are revealed, they’re abused. Subsequent algo updates were designed to prevent these tactics from being successful.
» Read more about: The Google Search API leak: What it actually means for your site »
