The hidden costs of a botched site migration: Why ecommerce brands can’t afford to get it wrong
Are you planning a site migration for your company’s online presence? You might be looking to change your domain name, or move to a different CMS, or making some structural changes to how your website is accessed. In any case, a site migration is a challenging project an ecommerce website owner will ever take on, as they can have a significant impact on the site’s performance and visibility.
The costs of a poorly planned site migration can be catastrophic, leading to a collapse in organic traffic and revenue. So, making sure your site migration is well planned and executed is, of course, vital.
