SEO for headless ecommerce platforms
What is “headless ecommerce”?
Headless is the term used for separating your backend website infrastructure from the frontend interface. In ecommerce, the backend infrastructure will power your shopping cart, checkout, customer accounts, inventory, merchandising, and fulfilment systems. When running a headless ecommerce solution, these services are then presented as pure data via an API, rather than as HTML web pages. Because of this, any UX, SEO, Performance, or Conversion issues which were present in the ecommerce platform, can get left behind. You are no longer platform-dependent and are free to build any website design or structure that you wish. SEO changes are mostly tackled on the frontend, and slow backend servers are mostly mitigated by delivering fast frontend web pages from a high performance CDN.
