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SEO for beauty ecommerce: Everything you need to know

In the busy world of beauty eCommerce, where a multitude of brands are constantly vying for attention, mastering SEO has become imperative for any beauty retailer looking to stand out and grow their ecommerce revenue.

Whether you’re a seasoned beauty retailer or just starting your eCommerce journey, this guide will equip you with the knowledge and tools needed to navigate the ever-changing SEO landscape, and set your brand up for success.

Keyword research

The keyword research process is a vital part of working with any industry, but in a vertical like beauty where the product range is so diverse and the questions people have seemingly-infinite, it becomes even more important.

Performing good keyword research is about more than just finding some high-volume search terms – 

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