An introduction to Google Analytics 4 (GA4) – What are the new features?
The time has come for us to say goodbye to Google Analytics 3 (AKA Universal Analytics) and welcome in the new version, Google Analytics 4 (GA4). The switchover is taking place on July 1st 2023, so we’ve put together an introduction to GA4, so you can feel (at least somewhat) prepared for its arrival. 
What is Google Analytics 4?
Let’s start with the basics, what actually is Google Analytics 4?
GA4 is the latest (and fourth) version of Google’s Analytics free service, enabling you to measure traffic, retention, revenue, and engagement across multiple platforms. It focuses more on the holistic, entire lifecycle of a customer journey and tries to provide more data throughout, including after a customer has been acquired. This is where it really excels.
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