A complete guide to optimising your website architecture for SEO
Your website architecture should be an essential part of your technical SEO strategy. Whether you’re working in-house or agency side, the content on your (or your client’s) website must have the foundations of a well-organised categorisation, by topic, in order for the content to be easily discovered, landed on and browsed by both search engines and users.
Moreover, focusing a part of your overall strategy on optimising your website architecture will actually also cover many of your other technical SEO efforts, such as effective internal linking, ease of crawlability and indexation by search engines and accurate keyword targeting. To name a few. So you’re actually covering a lot of your bases with just a single approach. Therefore, this SEO investment should most certainly not be overlooked.
It is for this reason that we’ve prepared this guide on how to optimise your website architecture for SEO. But before we get into the important steps and best practices, we need to first understand a few things, such as what a website architecture is and how it benefits a user’s experience on your site.
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