eCommerce Category Pages: What, Why & How?
There’s no doubt that our online shopping habits differ significantly from how we spend in-store. Customers visiting bricks and mortar outlets demonstrate shopping behaviour of every type – from casual browsing, to pay-day spending sprees, to those with a strict list, to those who haven’t got a clue what they want.
When it comes to spending our money online, by contrast, users typically have a clearer idea of what they are looking for (that’s not to say that browsing never happens). The sheer number of e-commerce sites available to us at the click of a button or tap of a screen means shoppers need to have some idea of what they are looking for –
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