[Template] What Makes a Great SEO RFP or Brief?
This is a topic which I feel agencies and brands alike are perhaps never the biggest fan of, but it can play an important role, especially for larger enterprises, in order to select the best partner to help support your objectives.
What is an SEO RFP?
Firstly, an SEO RFP (request for proposal) or RFQ (request for quotation) is typically issued by a company to a number of shortlisted agencies, in order to bid for providing SEO services.
The RFP is the first step in gauging interest from the agencies, and then this is likely whittled down to a smaller number (e.g. 2-3 agencies) who will pitch for the business via a presentation.
For this article, I’m going to try to look at this from both sides, but written from the perspective of how brands can get the most of the agencies during a selection process.
What should be included in the RFP?
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